Photo by Ed Mulholland/Salita Promotions
Undisputed Heavyweight Champion of the World, five-division world champion, and two-time Olympic gold medalist Claressa “The GWOAT” Shields has officially signed a historic minimum guaranteed $8 million multi-fight partnership with Wynn Records and Salita Promotions, marking one of the most lucrative and strategically progressive deals in women’s boxing history.
The landmark agreement, which was announced today at a press event in midtown Manhattan, sets the stage for the next chapter in Shields’ storied career and introduces a new model for the sport, one that extends far beyond the ring. For the first time, a leading entertainment and music label and a world-class boxing promoter will collaborate to amplify the sport through culture, media, and entertainment. The partnership includes cross-promotional opportunities that will expand Shields’ global brand presence while redefining how athletes connect with audiences worldwide.
Shields’ next bout is set to take place in the first quarter of 2026, in what is expected to be one of the most anticipated events of the year.
A New Business Model for Boxing
This partnership builds on the successful collaboration between Wynn Records and Salita Promotions that began earlier this year with Shields vs. Daniels on July 25 at Little Caesars Arena — a sold-out event that delivered global media visibility and cultural engagement that extended far beyond traditional boxing audiences. Building on that momentum, both entities see a clear future where sports and entertainment operate in tandem to create scalable, cross-industry impact.
Through this collaboration, Salita Promotions continues to set a new standard for how promoters partner with athletes, fostering opportunities that extend beyond the ring. Wynn Records, a rising entertainment powerhouse, brings cultural influence, music integration, and storytelling to the partnership, while Salita Promotions, recognized globally for developing elite talent and executing major championship events, delivers world-class boxing expertise and promotional infrastructure. Together, they represent a forward-looking blueprint for the next era of boxing: one where competition, commerce, and culture coexist seamlessly.
Claressa Shields stated: “This deal represents more than just a contract, it’s a statement. I’ve fought my entire career to prove that women’s boxing deserves equal respect, equal pay, and equal opportunity. Partnering with Salita Promotions and Wynn Records gives me the platform to keep breaking barriers inside and outside the ring. Together, we’re building something that’s never been done before.”
Ruben Branson, Owner and CEO of Wynn Records commented: “Claressa’s story, talent, and determination embody everything our brand stands for. We’re proud to stand beside her as she continues to make history.” Together, we’re setting a new standard for what’s possible in the sport.”
Dmitriy Salita, President of Salita Promotions, added: “Claressa Shields is one of the greatest athletes of our generation. Her impact extends far beyond the sport, and this partnership reflects that power. Our goal is to blend boxing, culture, and music to elevate the sport and its athletes beyond the traditional sports pages. This partnership with Wynn will create unique opportunities for fighters and deliver fresh, engaging experiences for boxing fans. Together with Wynn Records, we’re creating a blueprint for the future—where promoters, athletes, and partners collaborate to achieve success that would not otherwise be possible.”
ABOUT CLARESSA SHIELDS
Claressa Shields is the Undisputed Heavyweight Champion of the World, a two-time Olympic gold medalist, five-division world champion, and the only 4x Undisputed Champion over three weight classes in history, male or female, to hold all four major world titles in three different weight classes simultaneously. Known globally as “The GWOAT”(Greatest Woman of All Time), Shields has become a trailblazer for women’s sports and a symbol of empowerment, resilience, and excellence.
ABOUT WYNN RECORDS
Wynn Records is an innovative entertainment and sports brand dedicated to merging music, media, and athletic excellence. With a growing roster of elite talent, Wynn Records is redefining the intersection of culture and competition.
ABOUT SALITA PROMOTIONS
Salita Promotions was founded in 2010 by Dmitriy Salita, a professional boxer and world-title challenger who saw the need for a promotional entity to feature boxing’s best young prospects and established contenders in North America and around the world. Viewers watching fighters on worldwide television networks including SHOWTIME, HBO, ESPN, Spike TV, Universal Sports Network, UFC Fight Pass, DAZN, ESPN+ and MSG have enjoyed Salita Promotions fight action in recent years. We pride ourselves on offering our fighters opportunities inside and outside the ring. Salita Promotions looks forward to continuing to grow and serve the needs of fight fans around the globe.
Check the Salita Promotions YOUTUBE CHANNEL for regular updates of the modern world’s greatest fighters, contenders and prospects in action.