As we saw in our YouTube comments section after the launch of episode 07 of A Matter of Time, down-the-rabbit-hole WIS watch geeks are known to scoff at celebrity watch spotting. Celebrities wearing watches do not influence my watch buying. Who cares what celebrities are wearing?
Despite such a sentiment being held, whether watch placements or organic watch cameos on the wrists of celebrities, such visible figures do draw more eyeballs to a given watch. Yes, we may all be quite familiar with the latest TAG Heuer novelties and longstanding staples of its collection, but Miles Teller’s recent favouritism of the TAG Heuer Carrera Chronosprint x Porsche has introduced the broader world to TAG Heuer’s quirky, complicated chronograph with a twist.
For both his hosting duties at Saturday Night Live and while promoting his new film Eternity on the SiriusXM radio show Radio Andy, Teller wore the TAG Heuer Carrera Chronosprint x Porsche ref. CBS2040.FC8318 in a 42mm 18k 5N rose gold case with a cream dial. The Chronosprint notably features a playful twist within its chronograph functionality. The central chronograph seconds hand will complete the first 15 seconds of each minute at an accelerated pace, before slowing to complete the loop of the minute perfectly – a nod to the original Porsche 911’s first recorded 0-100km/h time of 9.1 seconds.
Considering his role in Top Gun: Maverick, while the Carrera Chronograph on his wrist may not be a pilot’s watch, it certainly speaks to someone who feels the need for speed. (Editor’s note: race car drivers sometimes get called “pilots”, actually…)
Romance, hooks, or tie-ins between wearer and watch aside, looking towards the more sombre, corporate sense of watch industry business, having the Chronosprint land on Teller’s wrist now is certainly a winning strategy. First sporting the watch on SNL in front of millions of viewers live, and gravitating towards the watch while promoting his new film, whether SNL or his film promotion, it all lands on YouTube and certainly with all the stops on film promotion tours, there is a lot of content, generating a significant number of views, where Teller is wearing the watch and unbeknownst to the mainstream masses planting the seed they may need a slick, handsome TAG Heuer watch on their wrist. If it did not work, brands would not be doing it.
TAG Heuer Carrera Chronosprint x Porsche pricing and availability
The TAG Heuer Carrera Chronosprint x Porsche is available now for purchase. Price: US$9,450 (steel), US$24,200 (18k 5N gold)
Brand
TAG Heuer
Model
Carrera Chronosprint x Porsche
Reference Number
CBS2011.FC6529 (Steel Edition)
CBS2040.FC8318 (Gold Edition)
Case Dimensions
42mm (D) x 14.9mm (T) x 48.6mm (LTL)
Case Material
Stainless steel
18k 5N rose gold
Water Resistance
100 metres
Crystal(s)
Box-domed sapphire front, sapphire back
Dial
Shimmery silver (steel), beige (18k 5N gold)
Strap
Black calfskin, steel folding clasp (steel)
Brown calfskin, rose gold-plated pin buckle (18k 5N gold)
Movement
TH20-08, in-house, automatic, column wheel chronograph
Power Reserve
80 hours
Functions
Hours, minutes, small seconds, date, dual-speed chronograph
Availability
Available now
Price
US$9,450 (Steel Edition)
US$24,200 (Gold Edition)