MMA Recognizes 2025 SMARTIES™ Philippines Winners, Honoring Marketing Excellence Rooted in Filipino Creativity

MANILA, Philippines, Nov. 19, 2025 /PRNewswire/ — The Marketing + Media Alliance (MMA) today announced the winners of the 2025 SMARTIES™ Awards Philippines, honoring the country’s most outstanding marketing campaigns and organizations that have demonstrated exceptional creativity, strategic innovation, and measurable business impact.

The awards recognized 71 winning entries spanning 13 Gold, 24 Silver, 21 Bronze, and 13 Industry awards, celebrating the Philippine marketing community’s ability to blend emotional storytelling with data-driven performance.

“Filipino marketers are redefining what’s possible when creativity meets commercial impact,” said Rohit Dadwal, CEO, APAC & Global Head of SMARTIES™ Worldwide, Marketing + Media Alliance (MMA). “These winning campaigns prove that the most powerful marketing doesn’t choose between art and science; it harmonizes both. What we’re seeing from the Philippines is a new blueprint for success that balances emotional resonance with business impacts.”

Philippines SMARTIES™ 2025 Winners:

The Best in Show was presented to “Beat the Invisible Game”. 

Unilever was recognized as Advertiser of the Year. McDonald’s celebrated as Brand of the Year, and The Juror’s Choice Award went to “Flight Patterns: Weaving Heritage into Travel”. 

Publicis Groupe was recognized as Holding Agency Company of the Year. OMD won Media Agency of the Year, Ogilvy secured Creative Agency of the Year, Near Creative named Specialist Agency of the Year, and GIGIL took home Independent Agency of the Year, while Intersections Communications, Inc. claimed Digital Agency of the Year. Globe Telecom earned recognition as Most Resilient Brand of the Year, and Grab was honored as Publisher of the Year. Silverpush was recognized as Enabling Technology Company of the Year. 

For the complete list of winners and more information about the 2025 SMARTIES™ Awards Philippines, please visit HERE.

About the Marketing + Media Alliance (MMA)

The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers’ ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.

Headquartered in New York City, with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the APAC, including MMA Innovate, CEO&CMO Summit, MMA Executive Dialogues, SMARTIES Unplugged, MMA IMPACT and MMA SMARTIES. Learn more at https://mmaglobal.com/

The Marketing + Media includes the world’s most influential marketers and partners, including Unilever, P&G, Grab, McDonalds, Coca Coala, Google, TikTok, Facebook, Diageo, Mondelez, Heineken, Pepsi, Perfetti, Affle, Emtek Group Indonesia, GoTo Gojek Tokopedia, Mayora, Godrej, Reliance – and many more.

About SMARTIES™

SMARTIES™ is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

No card, no problem! Here’s how GCash users can link their accounts to Google Pay.

MANILA, Philippines, Nov. 19, 2025 /PRNewswire/ — Following the official launch of Google Pay in the Philippines, GCash, the country’s biggest cashless ecosystem, can now be fully integrated with Google’s secure and widely accepted payment system.

The integration is now available to select GCash users and will be rolling out to more customers soon. It will enable millions of Filipinos to link their GCash wallets to Google Pay for fast, secure, and seamless transactions.

To link GCash accounts to Google Pay, users need to download the Google Wallet App from the Google Play Store, open the GCash app, and tap on their Profile. From there, they should go to My Linked Accounts and select Google Pay. After reviewing the information, users must agree to bind and proceed with biometric verification. Once complete, a prompt will appear that will redirect them to the Google Pay app, where they need to sign in.

By combining the unmatched local scale and trust of GCash with Google Pay’s global infrastructure, the integration redefines how users move through digital and physical commerce. With the integration, users can easily activate GCash as a fund source for Google Pay for various transactions.

Moreover, activating GCash on Google Pay provides a more seamless and secure experience, since it eliminates the need for manual card entry, without storing or sharing card numbers with merchants.

“This integration empowers our users to move through digital and physical spaces with greater ease, security, and reach, anchored in our purpose of making the everyday lives of Filipinos better,” said Ren-Ren Reyes, President and CEO of G-Xchange, Inc., the mobile wallet operator of GCash.

“We’re proud to work with GCash to bring faster, convenient, and more secure payments to the Philippines. This launch underscores our enduring commitment to accelerating financial inclusion and fueling the next chapter of the Philippines’ dynamic digital economy,” said Prep Palacios, Country Manager, Google Philippines.

As digital ecosystems evolve, GCash leads with accessibility, security, and relevance. The integration with Google Pay is more than a feature; it shows how GCash is shaping the future of the digital economy in the Philippines, by making financial services fast, secure, and widely accepted.

For more information, please visit www.gcash.com.

About GCash
GCash is the Philippines’ #1 Finance Super App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. Its mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only $5 billion unicorn in the Philippines.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **