BBQ Bob Gallagher. Image: ACE Radio Network
If ever a station could lay claim to being the ‘the little engine that could,’ it is Brisbane’s 4BH.
It’s now over three years since 4BH repositioned itself as the city’s new home of Classic Hits, giving disenchanted listeners a new place to find their favourite music following the demise of 4KQ.
It was an astute decision, and one for which the ACE Radio Network continues to reap the rewards.
Today’s GfK Survey 7 saw 4BH beat SCA heavy hitters B105 for the very first time.
4BH is now #3 among all people 10+ in Brisbane and Bob Gallagher – aka BBQ Bob – is crushing it in Breakfast, rising 1.2 to now hold a 10.8 share.
“We’re happy in Brisbane,” ACE Radio’s Head of Metro Content John Vertigan (pictured above) tells Radio Today.
“BBQ Bob had a really good lift in Breakfast. There’s just a really good vibe about Classic Hits in Brisbane. We’ve got that More Music position and news 24 hours a day, on the hour, as well. So a good tick for us in Brisvegas today!”
Sydney’s 2UE also posted some pleasing results.
“Share, cume, TSL all up again,” says Vertigan. “A new high weekly cume of 323,000. That’s the highest it’s been under ACE Radio control.”
In Melbourne, 3MP and Magic both went down, with the 55 to 64 target demographic taking a hit.
Remaining philosophical, Vertigan says “We will continue our work in Melbourne.”
“We’re happy our overall cume is still growing over three cities – now almost a million people. We’ll take that going into Christmas!”