Amid Adams’ presence at its latest training camp, the team could not rule out whether he will be seen at races going forward.
Cor Vos, NSN
Days after the team formerly known as Israel-Premier Tech unveiled its new name and branding as NSN Cycling Team (named after a Barcelona-based, Andrés Iniesta-led entertainment company), the riders and team staff decamped to the Spanish town of Dénia on the Costa Blanca for their first training camp ahead of the 2026 season.
This was slightly earlier than the team usually came together after the off-season break, but after a year in which protest against their team shut down major bike races and multiple title sponsors have distanced themselves from the squad, there is a lot of work to be done.
Premier Tech drops sponsorship of Israel-Premier Tech team
The team’s co-title sponsor described continuation as ‘untenable.’
At the time of writing, the team’s future is guaranteed yet details are scarce. The team are still riding Factors amidst the bike brand’s attempt to pull out of a contract with the team, with Scott bikes apparently waiting in the wings to potentially be switched to midway through the camp. As is fairly standard practice, riders have been asked to not take photos of anything, but more unusually they are riding in plain Ekoi test kits, as the official new look is kept under wraps or, given the expedited rebranding, is still in the works.
NSN riders at the Dénia training camp. Photo credit: NSN Instagram
Amidst these significant changes, the staff and riders hurrying around the hotel in Dénia mostly remain the same. Another familiar face present is former team owner Sylvan Adams. When the team announced the planned rebrand last month, the press release also stated that Adams would “step back from his day-to-day involvement” and “no longer speak on behalf of the team.” Last week, basic details of the rebrand were released including NSN and asset management firm Stoneweg’s joint venture takeover of Adams’ licence.
The team formerly known as Israel-Premier Tech has a new name
The rebranded “NSN Cycling Team” will race under a Swiss license.
But that has not meant the disappearance of Adams from the team he funded to the tune of multiple tens of millions over the past half decade.
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