A recent Ubisoft job listing for a Senior Level Designer for an unannounced project has sparked rumors that a new instalment in the The Crew is coming soon. The job listing in question is for a new position working at Ubisoft’s Ivory Tower office in Lyon, France, and it specifies experience working on level design for AAA games, with a preference for applicants with experience in “AI Level Design.” That last bit has many gamers online concerned that The Crew will be using generative AI in the level design process, which would align with Ubisoft’s apparent push for AI integration into video games. Curiously, The Crew 2 featured an open world and encouraged players to explore, so the AI system Ubisoft is looking to implement may be a way to augment that and make the world feel more realistic, which is supposedly the goal of the studio’s latest AI-powered NPC system.
This isn’t the first time the next-gen The Crew has popped up, with prior leaks from industry insider, Tom Henderson, claiming that a third mainline game had been green lit as long ago as May 2025. If you’ve followed The Crew as a game series, you’ll know it is no stranger to controversies, with the decommissioning of The Crew having been one of the motivators behind the recent Stop Killing Games movement, a move that resulted in a number of gamers losing trust in both Ubisoft and the game series as a whole. Now, after news broke about the next instalment in The Crew using generative AI front-and-center, there are users already commenting that they will be avoiding the game when it launches.
