Fears that artificial intelligence will disrupt the business model of classifieds businesses has slashed billions of dollars off the value of some of the sector’s biggest companies, and stoked fresh speculation that UK property portal Rightmove could once again become a target for REA Group.

Popular engines such as OpenAI’s ChatGPT, Google’s Gemini, and Perplexity, have the potential to find homes, jobs and cars someone is searching for without the need to go to a dedicated website, and investors in online classifieds businesses are running for cover.

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