Canterbury Rugby has engaged Not Another™ to lead a major brand refresh ahead of its move to One NZ Stadium in 2026.
The announcement:
Canterbury Rugby has appointed Christchurch-based creative agency Not Another™ to lead a full brand refresh – a multi-phase project that will honour the organisation’s 146-year legacy while setting a bold new direction for the future.
The refresh will launch across the 2026 season, aligning with Canterbury Rugby’s move to its new home ground at One NZ Stadium.
The project will go beyond a visual identity update – it’s about reimagining how the brand connects with its people, its purpose, and the wider community it serves, from grassroots clubs to professional pathways.
Fresh off a championship-winning campaign and a sell-out farewell to Apollo Projects Stadium, the partnership arrives at a moment full of pride and momentum.
“We’re really looking forward to working with a partner who understands who we are – our game, our people, and what Canterbury Rugby means to our province,” says Matt Quinn, gm partnerships & engagement at Canterbury Rugby.
“Not Another™ brings a solid mix of thinking and creativity that’ll help us shape a brand that stays true to our proud heritage and legacy while still looking ahead to the future.”
The brand refresh will be delivered with our wider rugby community – players, coaches, volunteers, supporters and staff – to make sure it genuinely reflects the people who live and breathe the red and black every day.
“For 146 years, this region has been built on connection – players, whānau, volunteers and fans – each one a thread in the red and black fabric that makes Canterbury strong,” says Mark Townshend, founder of Not Another™.
“We’re proud to be part of this journey, and to help shape a brand that carries that legacy forward with manaakitanga, courage, and community at its heart.”
Source: Not Another™
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