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Tuesday 02 December 2025 3:21 pm

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London has defied national trends as job postings in the capital rose. SME professionals are expanding their LinkedIn networks at a brisk 14 per cent

While Britain is trudging through another tax-heavy Budget, LinkedIn data has revealed signs of a founder boom, with AI doing much of the heavy lifting.

As Rachel Reeves attempted to boost startup and scale-up appetite in her Budget, LinkedIn revealed that the number of UK professionals adding ‘founder’ to their profile has jumped 69 per cent in the last year.

That figure has more than doubled since 2022, far outpacing global growth whilst offering a rare flash of confidence amid the fiscal gloom.

What’s more, the leading job platform found a reason for this shift, with 89 per cent of British small businesses implementing AI in some capacity, allowing them to pick up skills at a much faster rate.

“We’re witnessing a fundamental shift in how businesses are created and scaled across thee UK”, said Janine Chamberlin, head of LinkedIn UK.

“AI has lowered the barriers that once made starting a business prohibitively difficult, and our smallest businesses are now leading the charge. They’re nimble, willing to experiment and seeing real results”.

Human vs AI

Despite the ongoing human-replacing accusations, it seems the more AI Britain embraces, the more people seem to value… other people.

LinkedIn’s data found that 77 per cent of British firms claim human skills have become more important in the age of AI, while 70 per cent of professionals say human networks now matter more than ever.

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The tension seems to be playing out more visibly in marketing roles, where teams are using AI to move at warp speed and churn out content, yet say their most successful moments are still rooted in human input.

Buyers seem to agree. Most still gut check their decisions with trusted contacts before parting with capital, and networks have become a quiet but strong force in brand validation.

In turn, SME professionals are expanding their LinkedIn networks at a brisk 14 per cent a year, relying on said connections for everything from speedy decision making to landing new partnerships.

And perhaps unsurprisingly, the UK’s appetite for a solo venture is growing.

LinkedIn found that 42 per cent of British professionals want to work for themselves, a figure that has slowly crept up since last autumn, when conversations surrounding entrepreneurship jumped 11 per cent.

This lands against a tricky backdrop: While last week’s Budget threw investment schemes and skills levies at the sector, frozen tax thresholds, higher dividend taxes and a crackdown on compliance may mean founders are feeling more squeezed than supported.

Even so, the startup community refuses to stall. And, for a sector repeatedly told to brace for higher costs, the findings offer some optimism.

AI seems to be smoothing some of the messier parts of running a business, and Britain;s founders are multiplying at a rate that suggests the hunger for independence is stronger than any of Reeves’ tax freezes.

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