THE Welsh Rugby League last week formally launched its 2025-2030 Strategy – described as “an ambitious plan to grow Rugby League across Wales and use the power of sport to bring people together”.

Grassroots clubs, volunteers, players and partners have, stresses the Wales RL, been involved in formulating the agenda, which sets out four main goals: “To build a safe, inclusive and sustainable culture, to grow community participation and the fanbase, to support national teams to compete at the highest level and to strengthen the game’s financial stability across all levels.”

The sequential strategy is:

2025: ‘Transforming lives’ strategy launched, commercial strategy built, communications strategy built, website refreshed and renewed.

2026: Annual reports produced, monitoring and evaluation embedded in existing programmes, data capture of existing players, including demographic profiles.

2027: Secure long-term home venue for all national teams, improved diversity across board and leadership roles, targeted interventions in community settings.

2028: Secured partnership agreements in line with ethics and values, digital transformation and presence of Rugby League national league structure in place for all age groups.

2029: Increase reach into under-served communities. All national teams represented on the international stage. 

2030: Wales home internationals to be frequently sold out. An increase of 50 percent income generated by diverse revenue sources.

WRL chair James Davies said: “This strategy is about uniting communities through Rugby League.

“We want to make sure that everyone in Wales has the opportunity to take part, whether that’s playing, volunteering, or simply enjoying the game. Together, we can build a sport that makes a real difference to people’s lives.”

Adam Rowland, non-executive director for governance and strategy, added: “This has been built from the ground up – shaped by clubs, players, and partners from across Wales.

“It sets out a clear and practical roadmap for growth, good governance, and community connection.

“Our aim is simple – to make Rugby League a thriving, inclusive sport that Wales can be proud of.”