Coles is offering corn, lemons, brown onions and carrots for $1 from now until Christmas Day. (Source: Getty/Yahoo Finance)
Coles has lowered the price of four staple items to just $1 as the supermarket giant tries to win Aussies doing their festive shopping from rival Woolworths. Christmas is less than one week away and the supermarkets have unveiled their offerings for the big day.
Coles is offering loose corn, loose lemons, one-kilogram bags of brown onions, and one-kilogram bags of carrots for just $1 each until Christmas Day. The supermarket said this will save customers more than 40 per cent if they purchased all four of the staples.
The nation’s second-biggest supermarket is also offering more than 1,000 half-price specials across the store, including olive oil and coconut water.
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“We know Christmas is an expensive time for many families and they’re looking to save at this time of year,” Coles chief commercial officer Anna Croft said.
“That’s why we’re working hard to deliver great value by lowering the price of popular fresh produce and hundreds of everyday essentials in the lead-up to Christmas.”
Festive favourites including a whole or half leg lamb roast are now $13 per kilogram, a saving of $4, while cooked extra-large black tiger prawns are available for $26 per kilogram.
For dessert, Coles’ traditional fruit mince pies are now $3.50, while a Coles pavlova is now $7, down from $7.50.
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The major supermarkets are battling it out over the iconic Christmas ham this year.
Coles’ Beechwood Smoked Half-Leg ham is available for $8 a kilo, while Woolies is also selling their Half Leg Ham at $8 per kilo.
Aldi has scraped in with the lowest price, offering nine different ham options from as low as $7.99 per kilo.
Coles (pictured) and Woolies are offering hams from $8 a kilo, while Aldi is offering their from $7.99 a kilo. (Source: Coles)
This year, CHOICE found Coles’ Beechwood Smoked Half Leg Ham was the best-tasting on the market, receiving a score of 80 per cent.
Woolies’ Mountain Ash Wood Double Smoked Half Leg Ham came in second place with a score of 75 per cent, followed by Woolies’ Bone In Half Leg Ham with a score of 70 per cent.
Aldi’s Festive Selection Australian Half Leg Ham On-The-Bone ranked the worst, with a score of 61 per cent.
Both Coles and Woolworths are currently in the spotlight from the federal government, which is looking to crack down on price gouging.
Treasurer Jim Chalmers announced the new ban on excessive pricing of groceries was now law and would come into effect on July 1, 2026.
Supermarkets could face fines of $10 million per breach, three times the value of the benefit derived, or 10 per cent of the company’s turnover during the preceding 12 months.
The laws only cover very large retailers with revenue of more than $30 billion per year, with Coles and Woolies the only two supermarkets currently meeting this definition, and not other competitors like Aldi, Costco and Amazon.
Woolworths described the new laws as “unprecedented”, and claimed it created an “uneven playing field”, while Coles said the rules would place “upward, not downward” pressure on prices.
Coles added that for every $100 customers spend at the supermarket, it makes around $2.43 in profit, while Woolworths said average prices had declined year on year for seven quarters.
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