Zwift ‘New Year Sale’ pushes Kickr V6 trainer and Zwift Ride bundle to their lowest-ever prices, just in time to kickstart your 2026 training

The Zwift New Year Sale is live, and although it’s technically still 2025, Zwift has dropped some of its biggest-ever discounts, meaning you can get set for 2026 and your best year of indoor riding at a fraction of the cost.

Highlights that caught our eye straight away are an incredible 43% off the Wahoo Kickr V6, our choice as the best smart trainers for Zwift. It takes Wahoo’s highest specification trainer down to its lowest ever price, dropping it to just $599.99, and a massive saving of $450 off the MSRP of $1,049.99.

The real sweetener on this Zwift deal is that the Wahoo V6, which is now at its lowest ever price, also comes with the Zwift Cog and Click. This Zwift system enables full control of Zwift from your handlebars, complete with 24 silent, instant virtual gears, which gives a real ride feel, less chain wear, and almost silent running. It also allows full in-game control of Zwift, meaning you can not only shift gears with the click of a button, but also steer, navigate menus, and give ‘Ride Ons’ with ease.

Elsewhere, the Zwift Ride has a 23% reduction for US shoppers, while for UK shoppers, the Ride has hit its lowest price with a huge £200 off, taking Zwift’s always-ready smart bike down to just £899.99, from its RRP of £1,099.99. The Ride deal also comes with the brilliant Wahoo Kickr Core 2, our best value choice for a smart trainer.

For EU shoppers, the standout deal sees a nice €100 off the Wahoo Kickr Core 2 with Zwift Cog and Click, taking it down to just €449.99, down from €549.99, and that’s the best price we’ve seen for EU shoppers.

All the Zwift deals are live now, with full details below. They run from 26th Dec to 6th January, so we’d advise grabbing yours now and get geared up with some of the best indoor riding gear on the market.

If you’d prefer to head straight to the deals, you can do that here:

USA PricingUK PricingEU PricingThe USA deals in detailThe UK deals in detailThe EU deals in detail