COURTESY RHODE
THIS IS YOUR CUE: you can stop spamming friends abroad and sneaking suitcases full-to-the-brim with skincare into the country. Hailey Bieber has finally, officially confirmed Rhode is landing in Australia and New Zealand.
In the three and a half year launching, the beauty entrepreneur has teased those of us on this side of the world. We’ve watched on as Bieber expanded from scented peptide lips balms to glazing milks, fluids and mists and must-have lip cases. Now as the founder hints at Rhode’s 2026s launches – like pimple patches spotted on Justin Bieber in Japan and Pocket bronzers – we can partake in the excitement.
Related: Hailey Bieber’s best style moments of 2025
COURTESY RHODE
Rumours of the move into Australia have been swirling since e.l.f Beauty acquired Rhode from Hailey Bieber in May 2025, and the brand’s entry into Sephora in the US, Canada and the UK at the end of the year. But, this news is twice as nice for the Australian beauty community: Rhode will arrive at MECCA.
Rhode will launch in Australia on February 12, 2026 at rhodeskin.com and in-store at MECCA Bourke Street and George Street, with most MECCA stores sticking the skincare and makeup from February 13, 2026.
In the meantime, BAZAAR’s Senior Beauty Editor– and beauty brains trust – breaks down everything you need to know about Rhode and the skincare, makeup and merch you need to buy.
Is Rhode launching in Australia?
Yes, Hailey Bieber herself confirmed that Rhode is launching its coveted skincare and makeup in Australia on rhodeskin.com on February 12, 2026. You can preview the available products – and start adding to your wishlist – now.
It’s been a long wait since the brand launched in the US in 2022. Rhode even made a point to note that Australian beauty lovers have the number one spot on the brand’s international waitlist.
Will Rhode be stocked at MECCA in Australia?
The Australian launch announcement also confirmed Rhode will be stocked at MECCA. You’ll be able to spot the sleek, dove grey packaging and shop Rhode’s skincare staples and much-loved lip and cheek makeup in-store at MECCA Bourke Street and George Street from February 12, 2026, and the brand will make its way to most MECCA stores in Australia and New Zealand on February 13, 2026.
COURTESY RHODE