Marriott International announced on Friday that its loyalty program, Marriott Bonvoy, will be the official accommodation partner for the International Cricket Council (ICC) through 2029.The deal covers all major ICC men’s tournaments over the next four years, across Asia, Europe, Africa, and Oceania.
The deal helps Marriott tie its loyalty business to one of the world’s most-watched sports. For the ICC, it brings a single global hotel partner into how fans travel for cricket.
The ICC partnership also sits alongside a broader push by Marriott to make its loyalty program part of everyday life.
“Marriott Bonvoy has always been very focused on being an experiential led loyalty program, rather than just a hotel room transactional point program,” Rajeev Menon, Marriott’s president for Asia Pacific excluding China, told Skift in an exclusive interaction.
What the Deal Covers
The partnership includes every major ICC men’s event between