Ferrari has confirmed a brand-new sponsor for the SF-26, announcing a partnership with an innovative company that will feature on the 2026 car’s livery. Here are all the details from the official release.
The Maranello-based team is entering the new season with several technical updates to the SF-26. Yesterday the customary engine fire-up took place, which was shared on the team’s social media channels. The engine was mounted on the car, which is not yet fully covered by bodywork. Regarding the livery, a surprise could be in store, with the possible return of a glossy finish on the iconic red car. On top of this, Ferrari has also revealed a new sponsor via an official press release.
Ferrari and its new 2026 Team Partner
As stated on the team’s official website, “Scuderia Ferrari HP is pleased to announce a new multi-year partnership with BingX, which becomes a Team Partner. The agreement with the crypto exchange represents an important step in Ferrari’s ongoing commitment to innovation and engagement with new technologies and global audiences.”
The partnership brings together two organizations driven by performance, precision, and continuous progress. BingX is a leading crypto exchange and Web3 company, marking its first entry into motorsport through this collaboration, which also represents a significant milestone in their international growth strategy.
Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP, commented: “We are delighted to welcome BingX as Scuderia Ferrari HP’s first crypto exchange partner. This collaboration reflects our desire to embrace emerging technologies in line with our forward-looking philosophy. The alliance demonstrates our willingness to explore cutting-edge innovations both on and off the track, while remaining true to our tradition of precision and pursuit of excellence. By choosing BingX as our first partner in the crypto exchange sector, we recognize the transformative potential of this field and the opportunity to engage a wider global audience through new digital experiences.”
Over the coming years, the partnership will see BingX integrated into a range of Scuderia Ferrari HP activities, including events, digital platforms, global content, and exclusive fan experiences.
The arrival of BingX as Ferrari’s inaugural crypto exchange partner signals a major commercial shift for the Scuderia as it enters the 2026 era. By aligning with a leading Web3 brand, Ferrari is not only modernizing its sponsorship portfolio but also securing the financial backing needed to support the high-stakes development of the SF-26 and its new power unit. This deal, paired with the rumored return to a classic glossy red finish, suggests that Ferrari is looking to blend its legendary heritage with a bold, tech-forward identity. As the team prepares for its official launch on January 23, the inclusion of BingX highlights Maranello’s strategy to expand its global reach and engage a younger, digitally native generation of F1 fans.
Jan 17, 2026Maria Lombardi
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