The Indian renewable energy company, GREW Solar, has launched a new brand film in collaboration with the Women’s Premier League (WPL) team, Royal Challengers Bengaluru.
The film, which features Lauren Bell, Radha Yadav, and Shreyanka Patil from the RCB Women’s squad, underscores GREW Solar’s dedication to performance, resilience, and a sustainable energy future.
EiPi Media, Mumbai, created the brand film, which draws a striking link between excellent performance in sports and high efficiency in solar technology. With the participation of RCB Women players, GREW Solar brings to life the idea that consistent results are driven by dedication, teamwork, and the correct technology behind the scenes. The campaign intends to strengthen GREW Solar’s reputation as a trusted and future-focused solar partner in India.
The film demonstrates how modern society looks for businesses that blend performance and purpose. Just as professional athletes rely on precision, strength, and dependability to perform at their best, GREW Solar promotes its solar PV modules as developed for long-term efficiency, durability, and trust.
The TVC will be promoted across digital channels such as YouTube, Instagram, and LinkedIn, as well as on-ground integrations and visibility inside the RCB Women’s ecosystem, allowing the brand to reach a large and engaged audience.
Vinay Thadani, CEO & Director, GREW Solar, said, “This brand film is a celebration of performance with purpose. Partnering with the RCB Women’s Team allows us to connect with a new generation that values excellence, ambition and sustainability. At GREW Solar, we believe clean energy is not just about technology, it is about building a stronger future with the right intent and partners.”
Rohit Reddy, Founder & CEO at EiPi Media, said, “The brief from GREW Solar was clear and well-structured, which made execution seamless. Their backend preparation and decision-making enabled us to deliver high-impact assets within the assigned timeline, without compromising on quality or storytelling. This kind of ease of collaboration, backed by strong internal alignment, is where EiPi Media does its best work; fast, focused, and outcome-driven.”
As India intensifies its clean energy transformation, GREW Solar invests in manufacturing competence, brand integrity, and operational discipline to establish itself as a reliable long-term partner in the solar value chain.