TEAMWORK: Never change a winning team. So must have thought Genny’s creative director Sara Cavazza Facchini when tapping Nicola Peltz Beckham to front the brand’s spring 2026 ad campaign.
The American actress made her debut as the face of Genny in the previous season’s campaign.
Lensed once again by Italian photographic duo Luca and Alessandro Morelli, known as The Morelli Brothers, at a Los Angeles studio, Peltz Beckham is portrayed against a dusty pink backdrop illuminated by cinematic light donning Genny’s feminine designs for spring. These include a strapless number with a bodice decked in pleated organza, a peachy orange georgette frock with sculptural petals framing the chest and a romantic spaghetti dress with bejeweled straps, styled by Alex Harrington.
“Nicola Peltz Beckham continues to be the face of Genny because she embodies its most authentic and special spirit: an empathetic, contemporary femininity capable of stirring emotion without artifice,” the Genny brand said in a statement.
Nicola Peltz Beckham fronts the Genny spring 2026 ad campaign.
The Morelli Brothers/Courtesy of Genny
Peltz Beckham has 3.4 million followers on Instagram alone and is famously married to Brooklyn Beckham, the eldest son of David and Victoria Beckham who, as widely reported, has split with his parents over his marriage. She made her movie debut in the 2006 Christmas comedy “Deck the Halls.” In 2024 she made her debut as a director and writer with the movie “Lola.”
Earlier this month, she was revealed as the lead actress in The Morelli Brothers’ upcoming indie drama movie “Prima” alongside Academy Award winners Faye Dunaway and Mira Sorvino, as well as Jack Huston. Peltz Beckham also will make her return to the small screen starring in the Disney+ upcoming Ryan Murphy thriller “The Beauty.”
Cavazza Facchini has previously selected models and social media personalities including Georgina Rodriguez and Sara Sampaio for her Genny campaigns.