Cue the music and grab an empty bag. The Grammy Awards are this Sunday, which means that Distinctive Assets will once again be backstage as the Recording Academy’s exclusive talent gifting partner. The Los Angeles-based entertainment marketing company headed by Lash Fary returns for a 26th year in 2026.
Distinctive Assets handles gift bags for presenters and performers as a way of saying thank you for participating in music’s biggest night. Slated to perform on the Trevor Noah-hosted broadcast are Lady Gaga, Bruno Mars, Justin Bieber, Sabrina Carpenter, Rosé, Clipse and Pharrell Williams, Tyler, the Creator, Reba McEntire with Brandy Clark and Lukas Nelson, Lauryn Hill, Post Malone, Andrew Watt, Chad Smith, Duff McKagan, Slash and the best new artist nominees Addison Rae, Alex Warren, KATSEYE, Leon Thomas, Lola Young, Olivia Dean, SOMBR and The Marías.
“It is always a privilege to be even a small part of celebrating music’s biggest night,” said Fary, Distinctive Assets founder. “After all these years, it’s gratifying to see that what we do is still enjoyed so immensely by so many. The appeal is real, and our mission remains quite simple: to deliver fabulous gifts while embracing inclusivity and philanthropy.”
Below is a sampling of products included in the bags.
A sampling of the items inside Distinctive Assets’ Grammy Gift Lounge. Clockwise from top left: Grohe luxurious 140 shower head powered by innovative aqua booster technology; Greens First, a green nutritional powder to improve energy, digestions, immunity and longevity; original hugs blanket by Minky Couture, designed to feel like a warm hug; dolls and unboxing thrills from MGA Entertainment’s hottest brands like Bratz, L.O.L. Surprise!, Miniverse, Slime Life and Little Tikes’ Story Dream Machine; Urban Decay’s All Nighter waterproof makeup setting spray; museum quality costume jewelry by Grossé; Frontera Wine from Chilé; and TastySounds Audio Lollipop by Amos Sweets.
Courtesy of Distinctive Assets
The Grammy Gift Lounge will once again be hosted at Tom’s Watch Bar at L.A. Live and be open to presenters and performers during rehearsals. Clockwise from top left: Urban Decay’s All Nighter waterproof makeup setting spray; dual compartment snack box designed to keep skincare, snacks, jade rollers or any essential perfectly chilled for hours by PackIt; MONOPOLY DEAL: KPop Demon Hunters card game; TruFru Freeze Dried snacks; The Quencher ProTour by Stanley 1913; innovative shred-resistant electric flosser by Flaus; luxury silk accessories by CG Grey; and gift cards for self-care experiences at DESUAR Spa locations, home to top of the line facials and non-surgical facelift options using CACI Synergy Flex devices. Center: Beekeeper’s Naturals vitamin C packets.
Courtesy of Distinctive Assets
Artisan chocolates by Good Girl Chocolate.
Courtesy of Distinctive Assets
Dr. Jacquiline Hakim, a double board-certified dermatologist and cosmetic specialist in Beverly Hills, Calif., at Divina Dermatology, who will be offering complimentary in-office services.
Courtesy of Distinctive Assets
CHC’s exclusive gift boxes filled with natural, eco-friendly beeswax candles.
Courtesy of Distinctive Assets
Signature floral arrangements by Blooms by Maison d’Emilie.
Courtesy of Distinctive Assets
Beekeeper’s Naturals Propolis Immune Support Throat Spray
Courtesy of Distinctive Assets
High quality nutritional supplements by MEBO x GLYMATE that empower individuals to live a healthy and vibrant life.
Courtesy of Distinctive Assets
Home recording package by Universal Audio.
Courtesy of Distinctive Assets
Innovative sustainable solution wear by NOOD New York that “keeps everything lifted, smooth and confidently invisible.”
Courtesy of Distinctive Assets
OnerActive bags from the activewear brand.
Courtesy of Distinctive Assets
This year’s Gift Lounge features an unforgettable pop-up toy store experience for fans of all ages from MGA Entertainment, from AMOS SWEETS and a daily gut health supplements package from MEBO x GLYMATE. Rounding out the Gift Lounge experience will be custom florals from Blooms by Maison d’Emilie, a golden ticket for cutting-edge laser treatments from Dr. Jacquiline Hakim of Divina Dermatology, Dr. Simi x Farmacias Similares multivitamins and flavored wellness gummies, top-rated Chilean wines from the Grammys’ official wine partner Frontera, Greens First – the #1 doctor-recommended greens powder, the luxurious GROHE Euphoria 140 Shower Head powered by innovative water-saving Aqua Booster technology, museum-quality exceptionally-brilliant jewelry from Grossé, bold original contemporary art from Krovblit Fine Art, the original ultimate-comfort HUGS luxury blanket from Minky Couture, juicy plant-based chicken (and merch) from PETA x Just Meat, a deluxe beauty sampler from Urban Decay Cosmetics and a special invitation (along with some cool swag) from Grammy-winner Jimmy Jam for artists to lend their voices to the fight against hunger by joining Tony Robbins’ 100 Billion Meals Challenge.
Talent will also receive a preassembled Grammy Gift Bag filled with items from a wide variety of best-inclass brands including AllTrack Performing Rights, AMISTAD ̶ an imprint of HarperCollins, Amy Lane, Beekeeper’s Naturals, Beverly Hills Dental Arts, CB Grey, CHC ̶ Luxury Natural Candles, DESUAR Spa, Dr. Anna Frants, Flaus, Good Girl Chocolate, Hasbro Games, Karma Nuts, K’lani, Manuka Health, Marleylilly, Music Connection, New Chapter, NOOD New York, Oner Active, PackIt, Sattaché, SkinnyDipped, Stanley 1913, TruFru, Universal Audio, Unplugs, Unreal Snacks, Victoria White, Vital Proteins and more.
The Grammy Awards will be held at Crypto.com Arena in Los Angeles on Sunday, Feb. 1. The show will air live on the CBS Television Network at 8 p.m. ET / 5 p.m. PT and will be available to stream live and on demand on Paramount+.
Distinctive Assets’ Fary with products from Greens First. Distinctive Assets has collaborated on events including Grammys, Latin Grammys, Emmys, Tonys, American Music Awards, Kids’ Choice Awards, BET Awards and Academy of Country Music Awards.
Courtesy of Distinctive Assets