The AFL has announced a new partnership with wine company Vinarchy, appointing its Australian brand Grant Burge Wines as the official wine partner of the AFL, AFLW and Marvel Stadium.
The four year partnership, which began in January 2026, will see Grant Burge Wines served at AFL and AFLW owned events, including the AFL Brownlow Medal and AFLW Awards, as well as across hospitality and event spaces at Marvel Stadium. The partnership will also extend to upcoming events at the venue, including Ed Sheeran concerts in February.
“The AFL is thrilled to be partnering with Vinarchy to have Grant Burge Wines as the Official Wine of the AFL and AFLW,” said AFL executive general manager customer, commercial and technology Bec Haagsma.
“There is a strong alignment between both organisations in creating memorable experiences and both share a passion for bringing people together we can’t wait to work with the team at Vinarchy across the next four years.”
Marvel Stadium general manager Scott Fitzgerald said the partnership follows the venue’s 25 year anniversary and will support a busy 2026 events calendar.
Vinarchy and Grant Burge Wines will have a presence at Gather Round in South Australia and at Marvel Stadium, including the Level 2 City Edge Bubbles Bar.
“This partnership marks an exciting moment for Vinarchy,” said Vinarchy chief executive officer Danny Celoni.
“The AFL and AFLW have a unique connection to Australian culture, and we’re proud to have Grant Burge Wines as the official wine of the game, alongside Vinarchy as the official wine partner of Marvel Stadium.
“We’re excited to connect with consumers in a way that feels relevant and inspiring, pairing moments of passion and performance with the same dedication and quality that define our wines.”