New Zealand Rugby (NZR) has signed a new agreement with AWS New Zealand to use the company’s cloud technologies to elevate connections with fans and support NZR’s high-performance data analytics programme.
As NZR’s cloud provider, AWS will support the organisation’s efforts to enhance fan experiences using the cloud giant’s data platform to drive improvements across digital touchpoints such as www.AllBlacks.com and the organisation’s content hub, NZR+.
It will also support a deeper understanding of player performance using the cloud platform to process thousands of data points per player and develop models and insights to support decision-making on and off the field.
“We are looking forward to leveraging the cloud to offer even more experiences for rugby fans across the world, and to deliver data insights that support high-performance outcomes,” said NZR general manager commercial Yarnie Guthrie.
“We are really focused on driving engagement with our fans – and there are plenty of synergies in this collaboration that we are eager to explore.”
AWS NZ country manager Manuel Bohnet said rugby was a game of precision, where the smallest advantages could determine the outcome. AWS’ capabilities could therefore be prove transformative.
“Our cloud infrastructure and advanced data capabilities empower thousands of New Zealand organisations to accelerate growth and innovation – all backed by world-class security and resilience,” Bohnet said.
“We are proud and excited to help New Zealand Rugby leverage their data to deliver high-performance insights, while creating more immersive fan experiences for one of the country’s most loved sports, as New Zealand Rugby explores new ways to engage fans of rugby across the world.”