‘Hectic’: Wild scenes as thousands queue in Sydney for this celebrity’s product launch Sky News AustraliaThe New York minute that put Mecca on Hailey Bieber’s Rhode radar The AustralianHailey Bieber’s beauty brand Rhode pops up at A.P Bakery in Surry Hills SMH.com.au‘Jaw-dropping’: US star brings Sydney to halt news.com.auA bluffer’s guide to the most anticipated beauty launch in years The Age