US consumers face highest tariff rate since the Great Depression

The wide-ranging tariffs imposed by Donald Trump mean US consumers are facing the highest tariff rate since the Great Depression.

The Budget Lab at Yale calculated last Friday that the new “reciprocal” tariffs which took effect today will lift the overall US average effective tariff rate to around 18%, the highest since the mid-1930s.

This chart shows the latest tariffs:

A table showing the latest US tariff rates

The high tariff rates in the 1930s were caused by the Smoot–Hawley Tariff Act, protectionist legislation intended to support US industries which triggered a major trade war, worsened the economic downturn and prolonged the Great Depression.

Kathleen Brooks, research director at XTB, says:

The Bank of England is jostling with US tariffs to steal the limelight on Thursday. US tariff rates came into force at midnight, and the average US tariff rate is now over 15%, the highest level for a century. This is the backdrop to today’s Bank of England meeting, where the market is convinced that the BOE will cut rates to the lowest level in 2 years.

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Japan’s government cut its growth forecast for this fiscal year, a sign that US tariffs could be threatenening its recovery.

Japan’s Cabinet Office is now predicting that Japan’s gross domestic product will grow by 0.7% in fiscal year 2025, down from the 1.2% previously predicted.

News site Nippon.com reports that the cut “reflects downside risks from high tariffs imposed by the administration of US President Donald Trump”.

ShareCampaigners protest outside Bank of England call for bank windfall taxCampaigners from various groups including non-profit, Positive Money and Tax Justice UK outside the Bank of England, urging the government to “get out of bed” with the banks. Photograph: Milo Chandler/Alamy Live News

There have been protests outside the Bank of England this morning, calling for a windfall tax on bank profits.

Demonstrators from campaign groups including Positive Money, Tax Justice UK, Equality Trust and Green New Deal Rising gathered outside the UK central bank.

They handed a giant cheque for £11.3bn to people wearing masks of Rachel Reeves and Keir Starmer, in a bed made of money alongside others dressed as lobbyists from Britain’s biggest banks.

The £11.3bn figures is the amount Positive Money estimate a windfall tax would generate this year from the UK’s four biggest banks, based on their results for the first half of 2025.

Photograph: Milo Chandler/Alamy Live News

Hannah Dewhirst, head of campaigns at Positive Money, rejects claims that a bank windfall tax would hurt growth or the UK’s international competitiveness:

“We have specifically designed this windfall tax to only target banks’ domestic retail operations, which mitigates the risk of them threatening to move their global or investment banking operations elsewhere, and best captures the profits they’ve made directly at the expense of the UK public.

“As for concerns that increasing taxes on banks will stunt economic growth, the British public are well aware that gains for the financial sector categorically do not ‘trickle down’ to the rest of us.”

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Jillian Ambrose

In the energ sector, renewable energy developers will begin submitting their bids to win a government-backed subsidy contract in what will be a make or break auction for the UK’s plan to build a clean electricity system by 2030, my colleague Jillian Ambrose writes.

The government opened the 7th allocation round for subsidy contracts today, which will give energy companies a little under three weeks to submit their sealed bids for the subsidy they would need to move ahead with their projects.

A record number of offshore wind farms are expected to compete for a 20-year contract which guarantees a fixed price for the electricity generated after the government scrapped a requirement for developers to have planning permission in place before the auction.

This should help offshore wind developers meet the government’s election promise to quadruple the UK’s offshore wind resources by 2030.

Energy secretary Ed Miliband said:

“Last year’s auction round secured funding for the largest floating offshore wind project in the world, as well as a record number of solar projects.

“This year, we want to build on that success as we continue our mission to make Britain a clean energy superpower – ending our reliance on volatile global gas prices so we can bring household bills down for good.

“We’re doing that by reforming the auction process to deliver better value for taxpayers while giving industry the certainty it needs to invest and build here in Britain, revitalising industrial heartlands, driving economic growth, and creating thousands of jobs through our Plan for Change.”

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Over in Moscow, share prices have jumped after a Kremlin aide announced that Vladimir Putin and President Donald Trump will meet soon.

Yuri Ushakov, a former Russian ambassador to the US, declared that the two sides “essentially reached” an agreement to hold a meeting between the two presidents “in the coming days.”

“We are now beginning concrete preparations together with our American colleagues,” he added in televised comments.

Russia’s stock market index rose 4.5% after Ushakov’s comments, Reuters reports.

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John Denton, secretary general of the International Chamber of Commerce, is concerned that the new US tariffs will make it more complicated to export goods to America.

Denton says:

“From a business perspective it’s not just the effective tariff rate that matters — it’s the operational disruption and uncertainty the new measures risk creating.

“The new U.S. regime brings an enormous increase in bureaucratic complexity for anyone looking to export to the American market. Even multinational companies with sophisticated trade compliance functions are struggling to understand what tariff rate will apply to shipments given the complex web of measures now in place — as well as continued uncertainty about how core provisions will be enforced.

“We strongly encourage the administration to provide clearer guidance on implementation — particularly to ensure that small businesses aren’t damaged by red-tape alone.

There is also relief that the world is not facing a full-blown global trade war, despite the flurry of tariffs imposed by Donald Trump.

That’s because most countries have either cut deals, or chosen not to retaliate.

Denton explains:

“Most governments have shown remarkable restraint, avoiding tit-for-tat retaliation. The vast majority of global trade continues to be conducted on core WTO rules. And we are seeing positive signs of trade liberalization in several economies — from unilateral tariff cuts to new bilateral and regional trade deals.

“The challenge now is to turn that positive momentum into a serious push to revitalize the global trading system in a way that can create genuine prosperity and opportunity for businesses, workers and consumers.”

ShareHouse prices climb at fastest rate in six months; more remortgaging ahead

If the Bank of England lowers interest rates at noon today, it will be the fifth cut in a year.

That easing cycle follows a steady increase in borrowing costs through 2022 and 2023, as the Bank tried to dampen down inflation.

However, many people with longer-dated fixed-rate mortgages won’t yet have felt the impact of those rate rises, if they haven’t had to remortgage since rates started rising.

Amanda Bryden, head of mortgages at Halifax, explained this morning:

“The second half of this year will also see a notable rise in homeowners coming to the end of fixed-rate deals taken out during the pandemic-era property boom; a period marked by ultra-low interest rates and soaring house prices.

While most borrowers coming to the end of five-year fixed-rate mortgage deals will see their monthly repayments rise, the extent of this will vary across households. Those coming off a two year fixed-rate are very likely to see their monthly payments come down, as they originally locked in rates during the peak that followed the 2022 mini-budget.

We’re unlikely to see a significant impact on house prices, but it may influence market dynamics if prospective home movers choose to delay plans as a result of tighter budgets.”

Halifax also reported that average house prices increased by 0.4% in July, the highest monthly increase since the start of the year. The average property price is now £298,237 compared to £297,157 last month

According to @HalifaxBank HPI, House prices bloomed in the month of July, up +0.4% making the average property price now £298,237 compared to £297,157 last month. Despite the headline figure from the lender rising, growth was scattered across the country. Yet again Northern… pic.twitter.com/lT5MjErrUT

— Emma Fildes (@emmafildes) August 7, 2025

ShareUS consumers face highest tariff rate since the Great Depression

The wide-ranging tariffs imposed by Donald Trump mean US consumers are facing the highest tariff rate since the Great Depression.

The Budget Lab at Yale calculated last Friday that the new “reciprocal” tariffs which took effect today will lift the overall US average effective tariff rate to around 18%, the highest since the mid-1930s.

This chart shows the latest tariffs:

A table showing the latest US tariff rates

The high tariff rates in the 1930s were caused by the Smoot–Hawley Tariff Act, protectionist legislation intended to support US industries which triggered a major trade war, worsened the economic downturn and prolonged the Great Depression.

Kathleen Brooks, research director at XTB, says:

The Bank of England is jostling with US tariffs to steal the limelight on Thursday. US tariff rates came into force at midnight, and the average US tariff rate is now over 15%, the highest level for a century. This is the backdrop to today’s Bank of England meeting, where the market is convinced that the BOE will cut rates to the lowest level in 2 years.

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Professor Costas Milas, of the University of Liverpool’s management school, predicts that UK interest rates will be cut today, and further in the months ahead, telling us:

Trump’s trade wars have now taken concrete shape. I expect these to add approximately 0.5 percentage points to UK inflation by mid-2026, followed, nevertheless, by a rapid inflation retreat as UK growth takes a material hit.

Based on my recent estimates for the LSE Business Review blog, the Bank’s policymakers will almost certainly respond by cutting Base Rate by 0.25 percentage points today [from 4.25% to 4%].

From here onwards, I expect another cut of 0.25 percentage points before the end of 2025 and Base Rate ending up at 3.25 per cent by mid-2026.

Assuming no further Trump related uncertainty shocks (a brave assumption indeed!), Base Rate could end up to 2.75 per cent by mid-2027.

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Intriguingly, shipping giant A. P. Moller-Maersk has raised its financial outlook for this year despite Trump’s trade wars.

In its latest results, Maersk has lifted its forecast for global container market volume growth up to between 2% and 4%, from a previous forecast of between -1% and 4%.

Maersk said it was lifting the guidance “given the more resilient market demand outside of North America”, while cautioning that “disruption in the Red Sea is still expected to last for the full year”.

Vincent Clerc, CEO of Maersk, said the company had a strong first half of 2025, adding:

Even with market volatility and historical uncertainty in global trade, demand remained resilient, and we’ve continued to respond with speed and flexibility. As our customers navigate these complex challenges, we remain committed to helping them build stronger and more adaptable supply chains— making sure they are ready to not just weather disruption, but to grow through it.

Clerc also told Bloombert TV that conditions in the US were subdued owing to the uncertainty from trade tariffs, but that a boom in Chinese manufacturing was fueling very strong levels of demand.

ShareU.S. 100% tariff plan on semiconductors ‘devastating’ for Philippines, industry association says

Donald Trump’s plan to impose 100% tariffs on semiconductors would be “devastating” for the Philippines, an industry leader has warned today.

The president of the Philippine semiconductor industry Dan Lachica said that around 70% of the country’s electronic exports are semiconductors, Reuters reports.

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Last night, Donald Trump declared that hefty tariffs will soon be imposed on semiconductor imports, although there will be carveouts for firms investing in their US chip-making operations.

During a meeting with Apple’s Tim Cook, Trump declared:

“We’ll be putting a tariff of approximately 100% on chips and semiconductors. But if you’re building in the United States of America, there’s no charge.”

Shares in Apple rose 2.8% in afterhours trading, suggesting traders believe it will be insulated from this tariff as it has now pledged to invest a total of $600bn in its US manufacturing.

Shares in chipmakers Invel and Nvidia also rose in afterhours trading.

Analysts at Swiss Bank UBS argue that the potential damage from semiconductor tariffs appears manageable, and that they will not derail the opportunities in the artificial intelligence space.

Mark Haefele, chief investment officer at UBS Global Wealth Management, told clients:

“While we continue to expect near-term volatility, long-term investors underallocated to our Transformational Innovation Opportunities can consider using market dips to add exposure to these structural growth stories.”

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Updated at 04.23 EDT

India’s stock market has fallen today as traders digest the additional 25% tariff announced by the US on Wednesday.

The benchmark Sensex index has dropped by 0.5%.

ShareIndia: Additional 25% tariff is ‘extremely unfortunate’

India’s foreign ministry has described Trump’s decision to impose an extra 25% on its exports to the US as “extremely unfortunate.”

The ministry added that “India will take all necessary steps to protect its national interests.”

Yesterday, the White House announced it was placing an additional 25% tariff on imports from India, bringing total tariffs up to 50%, in retaliation for the country’s purchase of oil from Russia,

“The U.S. tariff hike lacks logic,” Dammu Ravi, secretary of economic relations in India’s foreign ministry, told reporters, adding:

“So this is a temporary aberration, a temporary problem that the country will face, but in course of time, we are confident that the world will find solutions.”

Indian prime minister Narendra Modi has commented too, saying he will not compromise the interests of the country’s farmers .

Modi told a function in New Delhi:

“For us, our farmers’ welfare is supreme. India will never compromise on the wellbeing of its farmers, dairy (sector) and fishermen. And I know personally I will have to pay a heavy price for it.”

ShareChina’s exports beat forecasts as shippers rush to meet tariff deadline

New trade data today has shown that Chinese manufacturers have been taking advantage of the trade war truce between Washington and Beijing.

China’s exports rose 7.2% year-on-year in July, customs data showed on Thursday, faster than expected, and also quicker than the 5.8% growth recorded in June.

Imports grew 4.1%.

The pick-up in trade comes after the US and China agreed to extend their truce in June, following talks in London.

That pause is due to end next week.

ShareSwiss urged to enlist Fifa chief to help lower Trump tariffs

Switzerland could turn to the head of Fifa to help them cut a US trade deal, after failing to persuade Donald Trump not to add a 39% tariff to its goods.

The Federal Council of Switzerland has announced it will hold an extraordinary meeting this afternoon after its delegation to the U.S. returned empty-handed.

Tariffs: After its delegation returns from the USA, the Federal Council will hold an extraordinary meeting in the early afternoon. A statement will follow after the meeting.

— Bundesrat • Conseil fédéral • Consiglio federale (@BR_Sprecher) August 7, 2025

The meeting will be held after Swiss president Karin Keller-Sutter left Washington empty-handed on Wednesday, without persuading US officials to lower the Swiss tariff.

There is now pressure to get Fifa president Gianni Infantino onto the pitch – as the Swiss-Italian football administrator has a notably good relationship with Trump.

Swiss national councillor Roland Rino Büchel has told the Financial Times that economy minister Guy Parmelin should speak to Infantino, saying:

“It is definitely time to bring in Gianni Infantino now without further delay to help open doors. If Parmelin picked up the phone and asked Infantino for help I would well imagine he would do it.”

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Updated at 02.48 EDT

Toyota warns it will take $9.5bn hit from Trump tariffs

Japanese carmaker Toyota has warned that US tariffs could cost it almost $10bn this year, a sign of the impact of Trump’s trade war.

Toyota, the world’s biggest automaker, has cut its operating profit forecast for the current financial year to ¥3.2tn (£16bn) down from a previous outlook of ¥3.8tn (£19.3bn).

Toyota also predicted it would suffer a ¥1.4 trillion ($9.5 billion) hit to its bottomline from the year.

Under the trade agreement between Tokyo and Washington, Japanese auto exports into the US should face a 15% tariff, down from 27.5% previously, but the change has not yet come into effect.

ShareTrump claims tariff money will flow into US

Donald Trump hailed the new tariffs which kicked in at 5am UK time, or just after midnight on the US east coast.

The US president repeated his claim that money was now “flowing” into the US, even though it is US importers who will stump up these new levies on goods from overseas.

Writing on his Truth Social site, Trump says:

IT’S MIDNIGHT!!! BILLIONS OF DOLLARS IN TARIFFS ARE NOW FLOWING INTO THE UNITED STATES OF AMERICA!

Trump also challenged the US courts not to block him, saying:

RECIPROCAL TARIFFS TAKE EFFECT AT MIDNIGHT TONIGHT! BILLIONS OF DOLLARS, LARGELY FROM COUNTRIES THAT HAVE TAKEN ADVANTAGE OF THE UNITED STATES FOR MANY YEARS, LAUGHING ALL THE WAY, WILL START FLOWING INTO THE USA. THE ONLY THING THAT CAN STOP AMERICA’S GREATNESS WOULD BE A RADICAL LEFT COURT THAT WANTS TO SEE OUR COUNTRY FAIL!

ShareDozens more countries face higher taxes on exports to US as new Trump tariffs come into effectLisa O’CarrollLisa O’Carroll

Dozens of countries face higher taxes on their exports to the US now that Donald Trump’s latest wave of country-specific tariffs has come into force.

The sweeping “reciprocal” levies announced by the White House a week ago – just before a previous 1 August deadline was due to elapse – were in place as of a minute past midnight Washington time on Thursday.

Key details of Trump’s latest tariffs include:

The rates range from 41% on Syria, 40% on Laos and Myanmar and 39% on Switzerland to 10% for the UK.

The levies will be on top of the usual tariffs applying to US-bound goods. Brazil’s “reciprocal” rate is 10%, for example, but its total levy is 50% after Trump added a 40% levy over the prosecution of ex-president Jair Bolsonaro.

India’s 25% tariff rate could rise to a total of 50% after Trump imposed an additional charge for buying oil from Russia.

The European Union is the only US trading partner where its baseline rate – set at 15% after a framework deal – will include previous tariffs. It means, for example, cheeses that are normally hit with import duties of 14.9% will be taxed at 15% and not 29.9%.

Trump first unveiled the raft of country-specific rates on 2 April, which he called “liberation day”, claiming the world had long been ripping off the US.

On Wednesday, meanwhile, Trump said he would impose a 100% tariff on computer chips – likely raising the cost of electronics and household goods – but that US-produced chips would be exempt.

ShareIntroduction: Bank of England interest rate decision today

Good morning, and welcome to our rolling coverage of business, the financial markets and the world economy.

With the UK economy looking weak, but inflation rumbling away, and a trade war raging, these are tricky times to be a central banker.

And at noon today, the Bank of England will reveal whether its policymakers have decided to lower borrowing costs, or leave them unchanged – and, significantly, whether they all agreed on the decision!

The City is widely expecting a quarter-point cut in interest rates, to bring Bank rate down from 4.25% to 4%. Some of the nine members of the BoE’s monetary policy committee may push for a deeper cut, fearing that rising unemployment and weakening economic activity is flashing the alarm.

On the other side of the table, though, hawkish MPC members may point to inflation – which rose to 3.6% in June – as a reason to leave rates on hold.

Guillermo Felices, global investment strategist at PGIM Fixed Income, says a 25 basis point (quarter-point) cut is “almost a done deal”, adding:

We expect a further 50bps of rate cuts over the 3 following meetings, as the Monetary Policy Committee begins to put more weight on the weak labour market.

There are MPC members that already see a greater urgency to cut rates, as indicated by the 6-3 vote split to hold at the last meeting.

The Bank also has to weigh up the impact of Donald Trump’s trade war. The UK’s trade deal with the US means the direct impact from tariffs is relatively limited, but there is the global situation to consider too.

Earlier this morning, the latest wave of country-specific tariffs came into force, a week after Trump announced them.

Switzerland failed to reach a last-minute deal to lower its rate from 39%. Swiss president Karin Keller-Sutter reportedly left Washington empty-handed last night, following a meeting with US Secretary of State Marco Rubio.

The agenda

7am BST: Halifax house price index for July

Noon BST: Bank of England interest rate decision

12.30pm BST: Bank of England press conference

1.30pm BST: US weekly jobless report

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