February 27 2026, 10:12 am | BY Ricki Green | No Comments
Over 300 people across the advertising industry in Sydney and Melbourne have battled it out on the cricket pitch to bat and bowl for good at the 12th annual UnLtd Big Clash cricket series.
New for 2026, agency teams were split into indies and holdcos, adding an extra layer of rivalry and lifting the competitive stakes across both cities.
Melbourne delivered near-perfect playing conditions, with blue skies and cool temperatures setting the scene for a great day of cricket. After some strong performances across the teams, the men’s tech team and women’s agency team emerged victorious.
Sydney, meanwhile, proved a tougher contest. While the weather held off for most of the day, the final was played in wet and slippery conditions that kept players on their toes. The games went down to the wire, with holdcos team claiming the men’s title and agencies team taking out the women’s match.
Says Kathryn Furnari, Captain of the women’s agency team: “What a game! I’m so proud of the team and we’re thrilled to take home the trophy and the bragging rights. While the competition was tight, the atmosphere was incredibly supportive, with everyone cheering each other on. It was especially great to see so many people playing cricket for the first time and really getting stuck in.”
The wet weather didn’t dampen the spirits as spectators were treated to food, drinks and games by the series sponsors MiQ, Seven and QMS.
Says Chris Freel, Chief Revenue Officer ANZ at MiQ, and the founder of the Big Clash series: “MiQ is proud to sponsor the Big Clash. What a great way to kick off the year and get together with the industry with some healthy competition while raising money for UnLtd to help youth at risk. Our industry is driven by connection and the Big Clash is an incredible way to connect and great to see so many new faces this year.”
In Melbourne, George Hurley Wellington and Lexi Merton were named Players of the Day, with a special Alex Pekish Courage Award presented to Bill Anderson. In Sydney, the Players of the Day were Anna Collin and Mitch Lovich. The winners of Seven’s Fastest Bowler in Adland competition in Sydney were Lachlan Anderson and Anna Collin.
The Big Clash series continues in March, with Brisbane on 12 March and Adelaide on 26 March. Limited spots remain – those keen to play can contact [email protected]
Says Philippa Moig, CEO of UnLtd: “Congratulations to the winning teams and thank you to everyone who played, volunteered and cheered from the sidelines. In the era of AI, days like these are a great reminder of the importance of human connection – and our industry’s power to do good when we come together. I can’t wait to connect with the Brisbane and Adelaide community next as we continue the Big Clash series.”