Competing news channels in a tizzy over brand names.
ABC will lodge an objection to a trademark application for News24 following the rebrand announced by SKY News last week.
The Sydney Morning Herald reports ABC still holds the original “ABC News 24” trademark even though it uses the simplified ABC News these days.
It claims back in 2010 ABC was planning to call its news channel News24 -but SKY lodged a dispute and demanded that “ABC” be added to the name. ABC trademarked ABC News 24 in the end.
Now the shoe is on the other foot.
SKY announced their its rebrand to News24, due to a licensing deal with Comcast-owned SKY News expiring, would occur later this year.