10 turns to multichannels to come to the aid of new Reality season.
Clearly unhappy with its reception, 10 has decided to roadblock Australian Survivor tonight and tomorrow across 10, 10 Drama and 10 Comedy.
While that might enable more eyeballs to tap into the show and new host David Genat, it will also create a single figure in OzTAM results after the very concerning 365,000 last Wednesday.
10 also roadblocked the premiere episode Millionaire Hot Seat last month.
The move is likely to frustrate viewers tuning in for their nightly dose of comedy reruns and US procedural dramas.
So how many viewers could it potentially add to Survivor? Around 140,000 based on these results last Monday in the slot.
10 Drama NCIS 91,000
10 Comedy Friends 42,000 / Big Bang Theory 54,000
Even 100,000 would go a long way towards lifting its performance.
For the record, 10 indicated it replaced host Jonathan LaPaglia because it was time to refresh the show.