Formula 1 has achieved unprecedented financial success in the second quarter of 2025, with revenues soaring to $1.34billion between April and June,
The revenues represents a remarkable 35 per cent increase from the $988million generated during the corresponding period in 2024.
Reuters
|
Formula One have announced record revenues for Q2 of 2025
The primary revenue category alone reached $1.03bn, marking a substantial rise from $739m in the previous year’s second quarter.
The Hollywood blockbuster film ‘F1: The Movie’ featuring Brad Pitt made a substantial impact on Formula 1’s financial performance, contributing what executives described as a “mid-teens” percentage to quarterly revenue.
The film earned $55.6m during its North American opening weekend and has accumulated over $500m worldwide since its late June debut.
GETTY |
F1: The Movie and its success in cinemas has led to huge revenue growth for the esport
Formula One Group chief executive Stefano Domenicali emphasised that the film’s influence extends beyond immediate financial gains.
“I would say the effect of the movie is not only, of course, about the dollars and economical input, but the sport will have an incredible opportunity to grow its awareness and to generate the circular economy around that,” he stated during Liberty Media’s earnings call.
The sport hosted nine Grands Prix during the second quarter of 2025, compared to eight in the same period last year.
READ MORE: Football club booted out of FA Cup as fans react to ‘schoolboy error’
This expanded schedule also had a significant impact on the revenue increase alongside strategic partnerships and commercial ventures.
Formula 1 distributed $513m in prize money to its ten teams during the quarter, up from $435m in Q2 2024.
Rising operational expenses accompanied the increased earnings, including higher freight costs from the revised racing schedule and expanded Paddock Club operations.
LATEST SPORTS NEWS:
Getty
|
Oscar Piastri currently leads the Drivers’ Championship, narrowly ahead of teammate Lando Norris
Additional expenditure covered growing F1 TV subscriber services and new developments at the Las Vegas Grand Prix Plaza.
The sport’s fanbase reached $826m in 2024, according to Nielsen data, with 43 per cent aged under 35 and women comprising 42 per cent of the audience.
Live race viewership in the United States has risen 7 per cent year-to-date compared with 2024.
Twelve of the previous 40 Formula 1 races achieved sell-out crowds, whilst six events established new attendance records. Digital engagement has also reached unprecedented levels, with official F1 channels delivering record-breaking social media impressions.
Domenicali highlighted the sport’s momentum: “Cultural moments like the F1 movie alongside exciting on-track action are generating strong viewership trends and especially robust social and digital engagement.”