UFC flyweight champion, Valentina Shevchenko, uses OnlyFans to promote herself and increase her brand visibility.

The subscription-based social media platform is popular among adult content creators and other UFC athletes like Jessica Andrade previously peddled nude pics to help pay the bills (a decision she later regretted). At the same time, male fighters like Kevin Holland also use OnlyFans to generate exclusive fan content.

As for Shevchenko, her page is dedicated to her fighting career and does not offer risqué photos.

”It used to be that UFC was the best place you could come in combat sports to make a living and be paid fairly,” Rousey said at the MVP kickoff press conference. “And now it’s no longer. It’s one of the worst places to go. It’s why so many of their top athletes are leaving to go and find pay elsewhere. It’s why their champions like Valentina [Shevchenko] are selling pictures of their titties on Only Fans. These people, a lot of them at the ground level, they can’t support their families. They’re living poverty level fighting full-time.”

“This company just got $7.7 billion,” Rousey added. “There’s no reason they can’t afford to pay their athletes at least a living wage. And not even that, to be able to match what these athletes are making in other sports. Why would they expect to get the best athletes and the best aspiring kids that want to be something into MMA? Why not go into football? Why not go into boxing? Why not go into anything else? So, they’re bleeding talent because of their short-term greed.”

Shevchenko was unimpressed with Rousey’s ice-cold take.

“It’s 2026. Fighters using OnlyFans is just a new way to connect with fans,” Shevchenko wrote on X. “Looks like Ronda slept too long after her last fight in 2016.”

“I love your OnlyFans page and following your travels,” Rousey rival Cris Cyborg wrote in support.