While Samsung typically likes to keep its official reveals under tight wraps, the internet has other plans. With the Galaxy S26 series, the company showed that it is not especially good at keeping secrets. Now, unboxing videos and hands-on clips of the upcoming Samsung Galaxy A37 and Galaxy A57 surfaced on TikTok.

Shared by tipster @VerdeSelvans on X/Twitter, the clips provide a new, detailed look at the devices that will soon anchor Samsung’s mid-range lineup for 2026. They match the renders that we shared exclusively on Android Headlines. You can also take a look at the specs sheet for both handsets here.

Samsung Galaxy A37 and A57 in leaked unboxing video

The leaked footage confirms that Samsung is doubling down on its “Key Island” design philosophy. Both phones feature a slightly raised section on the right edge where the power and volume buttons reside. Both models sport a clean, vertical, triple-camera layout on a glass back panel. Still, the differences in their positioning are clear.

The Galaxy A37 is positioned as the more accessible option. Shown in a “Greygreen” colorway, it maintains a familiar look with slightly more prominent bezels. However, early impressions suggest these bezels are actually thinner and more refined than those found on competitors like the iPhone 17e or Pixel 10a.

The Galaxy A57, on the other hand, has a more high-end look. The purple unit that got out shows that the bezels are much thinner and the edges are smoother and more rounded. This makes it look and feel more like the company’s best devices.

Interestingly, the retail boxes for these A-series phones differ from the ultra-minimalist approach Samsung takes with its Galaxy S26 flagships. The front of the packaging clearly shows the model names, making it easy to find them on store shelves. Inside, the units appear to be running an early version of One UI, Samsung’s custom Android interface. Specific hardware internal specs remain officially unconfirmed, though.

Price rising?

Perhaps the most significant detail from these leaks isn’t the hardware, but the price tag. According to the clips, the Galaxy A57 is expected to launch in Thailand at 17,999 THB (roughly $555) for the 256GB model. This represents a price hike compared to last year’s Galaxy A56.

This trend isn’t isolated to one region. Reports suggest that Samsung has been adjusting prices across its A, M, and F series in markets like India due to the rising costs of essential components like image sensors and memory chips. While the increase might surprise some buyers, these two models remain crucial for Samsung’s strategy to maintain its global sales volume.

Retail-ready units are already appearing in stores. So, an official announcement from Samsung is likely just around the corner.