The deal will see Life Fitness / Hammer Strength bikes enter Les Mills’ online cycling classes, as the equipment supplier looks to expand its influence amid several new partnerships unveiled at this year’s HFA Show in San Diego
Les Mills and Life Fitness / Hammer Strength are the latest major brands to leverage a strategic partnership this year.
The deal situates Les Mills as the official cycle content partner of Life Fitness, while Life Fitness takes on the role as the official bike partner of Les Mills for its cycle programs. That means consumers of Les Mills online classes will see Life Fitness’ bikes on screens.
The two brands have hinted at future integrations to come.
“Les Mills and Life Fitness are living proof that innovation and passion stand the test of time,” said Les Mills managing director Phillip Mills. “Together, we’re building a foundation for the future, rooted in shared values, proven expertise, and a long-term vision to elevate the role fitness plays in people’s lives.”
The collaboration, unveiled at this year’s HFA Show in San Diego, provides clubs and partners the opportunity to take advantage of upgraded training experiences and equipment, as the two brands roll out new products, live events and connected fitness opportunities.
“Life Fitness / Hammer Strength has always been focused on building equipment that helps people move with confidence and achieve results,” added Life Fitness / Hammer Strength CEO Jim Pisani. “Our alignment with Les Mills is rooted in shared values and a deep belief in performance, science, and quality.”
Les Mills isn’t the only brand Life Fitness is aligning with, as the equipment supplier also announced a partnership with global health technology company Evolt Health.
The collaboration will see Life Fitness / Hammer Strength integrate Evolt’s AI-powered body composition scans into the Life Fitness Connect app, where users can utilize personalized guidance that adapts to their goals and fitness level, with ongoing recommendations that evolve with them.
Life Fitness app users will be able to access the Evolt 360 Body Composition Analyzer, a 60-second scan that provides over 40 health metrics, including skeletal muscle mass, body fat, visceral fat, metabolic rate, total body water and segmental muscle and fat analysis. These insights can then inform training recommendations within the Life Fitness / Hammer Strength platform.
The partnership also made its debut at the 2026 HFA Show, where numerous industry giants are making waves with bold new collaborations, including Peloton and Precor’s new Commercial Series line for gyms.