Partnership brings high-quality Costa coffee into the team’s daily rhythm, supporting riders and staff wherever the season takes them.
Soudal Quick-Step and AG Insurance – Soudal are pleased to announce a new partnership with Costa Coffee. Known globally for its high-quality coffee, Costa Coffee will support the teams throughout the year with a focus on the mobility that defines professional cycling.
The partnership highlights Costa Coffee’s ability to deliver delicious coffee wherever people are, whether at home, on the road, or in the moments between. This aligns naturally with the lifestyle of professional cycling, racing across the world, travelling between stages, and working from buses, trucks, and temporary race hubs.
To support the team’s demanding travel schedule, Costa Coffee will supply pod-based machines that will be installed across the Soudal Quick-Step fleet, ensuring riders and staff always have access to barista-quality coffee from the start of a race day to the finish, no matter where they are.
Speaking of the agreement, Jurgen Foré, CEO of the two teams, said: “Cycling is a sport lived constantly on the move. We travel between races, hotels, and training locations almost every day, so having reliable access to great coffee makes a real difference. Costa’s ability to deliver that coffee shop taste, wherever you are, fits perfectly with how our teams operate, and we are delighted to welcome them as a partner.”
Coffee and cycling have been intertwined since the very start.
“That’s why teaming up with Soudal Quick-Step and AG Insurance – Soudal feels so natural. At Costa Coffee, we are very happy to help fuel the great performances of two of the world’s most exciting teams, as well as bringing our barista quality to every coffee ride. Together, we set the pace. On the bike and in every cup”, said Basile Foré on behalf of Costa Coffee.
Photo credit: ©Wout Beel