Zetifi has launched its Connected Fleet Safety platform for organisations with mobile and distributed workforces, with the system already being piloted in Australia.

The product is aimed at employers managing driver safety and workplace health and safety risk across vehicle fleets and remote operations. It is designed to turn safety-related data into alerts, follow-up actions, records and evidence inside existing business systems, rather than operate as a standalone monitoring tool.

The platform is built on Geotab GO9 telematics, Geotab GO Focus Plus video technology and Microsoft 365 workflows. Zetifi has added its own policy mapping, workflow design and AI-based automation to link vehicle and worker safety signals with the internal processes used by operations and safety teams.

In practice, a driving event such as mobile phone use behind the wheel can trigger an alert, assign a task and create a response record through Microsoft-based workflows. The aim is to help organisations apply existing safety policies more consistently and reduce the manual administration involved in incident follow-up and compliance reporting.

The launch places Zetifi in a growing part of the fleet technology market, where companies are trying to move beyond simple location tracking and exception alerts. Employers in sectors such as agriculture, mining, utilities, construction, transport and local government face pressure not only to detect risks, but also to show they acted on them and kept evidence of that response.

Policy focus

Zetifi is positioning the platform as an operational safety layer that sits across a mix of data sources, including telematics, in-vehicle cameras, smart antennas and two-way radios. These are brought into a single workflow model through the company’s hardware, application programming interfaces and partner integrations.

Policy execution is central to the launch. Rather than requiring safety teams to review alerts in separate systems and manually decide what should happen next, the platform embeds employer safety policy into automated workflows so actions, escalation paths and record-keeping are handled in a standardised way.

Integration with Microsoft 365 is another key part of the offering. Many corporate and public sector customers already use Microsoft applications for communication, task management and document storage, and Zetifi is seeking to place fleet and worker safety processes inside that environment. This is intended to reduce friction for users and avoid the need to train teams on a separate software stack.

The launch also reflects a broader commercial push by hardware and connectivity suppliers to move further up the software value chain. Zetifi built its name in wireless communications and smart antennas, and the new platform extends that footprint into workflow-led safety management for fleets and lone workers.

Market need

Australian employers with dispersed field teams often manage risk across a patchwork of vehicles, communication tools and operating systems. In industries where staff travel long distances, work alone or operate in remote areas, businesses are under pressure to show stronger governance around driver behaviour, fatigue, communications and response procedures.

Video telematics and connected camera systems have become more common in fleet operations, but companies still face a practical problem once a risky event is identified. Data may show that an incident happened, yet managers still need to notify the right people, document the response and retain evidence for internal review or regulatory purposes.

Zetifi’s approach is to make those steps part of the same process. By linking event detection with tasks, reporting and records, the company is seeking to address the gap between signal collection and organisational action.

“Australian fleets don’t need more disconnected alerts. They need a practical way to turn vehicle and worker safety signals into action, follow-up and proof. We developed Connected Fleet Safety to operationalise safety, not just monitor it. We are helping organisations work where they already work, while improving safety outcomes,” Dan Winson, CEO of Zetifi, said.

“Ultimately, what makes Connected Fleet Safety different is that it does more than track vehicles or raise alarms. It helps organisations respond more consistently across fleet safety and lone worker safety, within the workflows they already use. Our goal is simple – fewer incidents, less disruption and more people home safe,” Winson added.

The platform is live, with pilots already deployed in Australia and a wider rollout in progress. That gives Zetifi an early reference base as it seeks to expand the product among organisations that need closer oversight of both vehicle safety and remote worker risk.