Atlassian Williams F1 Team is teaming up with Dan Da Dan and UNDONE for a new capsule collection, calling it the first crossover between Formula 1 and anime.

The collaboration, also involving Mainichi Broadcasting System, was announced on March 26, with products set to release later this year.

However, no details on pricing or specific items have been announced yet.

Williams said the project is part of its push to connect with a younger and more global audience, as Formula 1 continues to grow beyond traditional motorsport fans. The series chosen for the crossover, Dan Da Dan, is one of the most-watched anime titles globally.

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A partnership between Atlassian Williams F1 Team and UNDONE actually began in July 2025. Previous releases included the FW47 and Carbono watches, with the latter allowing fans to engrave driver numbers and helmet designs.

UNDONE founder Robert Tran said the crossover reflects how fan interests are shifting.

“Bringing a Formula 1 team and a supernatural anime together is a natural evolution of what their fanbases look like today. They care about craft, energy, and things that move at full speed. The overlap between F1 and anime isn’t niche anymore — it’s a culture.”

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Williams merchandise and licensing director Luke Timmins said the collaboration aligns with the team’s approach to fan engagement.

“Here at Atlassian Williams F1 Team, we’re not content to just follow the crowd – we’re always looking to break boundaries, try new things, and find creative ways to bring fans on our journey. This collaboration is the latest demonstration of that ambition.”

He added that the project also ties into the upcoming Japanese Grand Prix and partnerships with Japanese brands.

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Dan Da Dan producer Hiroshi Kamei said the collaboration could introduce the series to a wider audience.

“We are truly delighted to have the opportunity to collaborate with the historic Atlassian Williams F1 Team. First-time initiatives are always exciting, and we have great expectations for the new possibilities this collaboration will bring.”