Online sales platform Click Frenzy has suddenly collapsed and entered liquidation.
The well-known discount hub was launched back in 2012 to capitalise off American style sales events like Cyber Monday.
It operated by offering scores of exclusive sales at a time from major brands that were unavailable elsewhere, with huge markdowns.
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The announcement of its liquidation came from an ASIC notice, which said the company will begin winding up. The decision comes after a meeting of general members of the company on March 30.
Liquidators Frank Lo Pilato and Adam Cormack have already been appointed.
Click Frenzy’s website has been shut down and bears a notice that the company has entered liquidation. It’s social media pages are still live.
Its final travel sale, which included deals from many vendors including those offering tour and picture services, ended on March 29.
When the platform was first launched the website crashed within moments.
Despite this, the brand continued to grow and built up a major following across Australia — followed by more than 100,000 people on Facebook and almost 40,000 on Instagram.
The brand continued to be prominent in the years to follow, hosting regular sales and promotion events.