On this week’s Sports Media Podcast, Athletes First’s Gideon Cohen breaks down MLB’s recent success — and why the league’s momentum still matters in an increasingly crowded sports media landscape. Cohen discusses how MLB has benefited from rule changes, faster pace of play, and a new generation of marketable stars, helping the sport reassert itself with fans, broadcasters, and brands. He also explains why baseball’s blend of tradition and innovation has made it attractive across multiple platforms, from national TV windows to streaming and digital storytelling.