Bronte & Lakey. Image: SCA
SCA’s local Hit Network remains streets ahead of the pack in Queensland‘s far north west – still the most listened to station (-1.2% to 48.6) in the latest Xtra Insights survey for Mount Isa.
Hit 102.5 leads the way in Breakfast, with the networked Bronte & Lakey show moving up 0.4% to 49.6.
Local AM station 4LM had a blinder of a book, though – up a whopping 12.9% to 20.0 in Breakfast – hosted by Adam Staples – ahead of ABC North West Queensland.
4LM also enjoyed a significant cume pick-up, plus giant leaps across Mornings, Afternoons, Drive and Weekends.
SCA Head of Regional Content Blair Woodcock said “We’re really pleased to see strong demo wins in Mt Isa’s radio survey today, the first survey in the region in three years, as SCA continues to reiterate itself as the home of the Audience That Matters.”
“Hit102.5 Mt Isa has had some big wins in key demos – 10+, 25-54, U40, 40+ – with a reach of more than 54% of the market, proving its universal appeal as a station. These results reflect the increase in local voices across the station, as the Hit Network leans into milestone events across the region and reflecting the lives of locals, whether it be coverage of the local camel races or the rodeo.”
“Thank you to our team on the ground in Mt Isa, and the wider team supporting this result across Queensland, on achieving another great result.”
