Brown Brothers expands its Classic range with the launch of Brown Brothers Classic Pinot Noir, targeting strong growth in Australia’s Pinot Noir category.
Designed for broad appeal, this release delivers a lighter-bodied, fruit-forward style, making it an easy entry point for consumers exploring Pinot Noir, as well as a natural shift for shoppers moving from Shiraz and other fuller-bodied reds.
As the first Pinot Noir introduced at scale by Brown Brothers in decades, the wine leverages the strength of the Brown Brothers brand, Australia’s number one wine brand by value (*Circana MAT to 01.03.26) to drive shopper confidence and conversion in-store.
The launch is supported by a major brand refresh across 40+ SKUs, with updated packaging designed to improve shelf standout, simplify navigation and strengthen block presence in retail environments. The cleaner, more contemporary label retains the iconic gold ribbon while delivering stronger visibility across both physical and digital shelves.
Positioned to deliver consistent quality at an accessible price point, Brown Brothers Classic Pinot Noir is built for everyday drinking occasions and strong retail performance.
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