April 23 2026, 9:57 am | BY Adam Shaw | No Comments
Since its launch in March, MacBook Neo has generated buzz well beyond its product features – finding an unexpected connection with one of K-pop’s most passionate fan communities. Its eye-catching citrus bears a striking resemblance to NCT’s official fandom color, Neon Green, a detail that quickly caught the attention of fans and sparked a wave of playful online conversation.
Fans flooded social media with reactions like “An NCTzen/Czennie must be working at Apple,” amplifying the conversation organically. The excitement culminated in a fan-coined phrase – “Neo Got My Mac” – a witty play on NCT U’s track “Neo Got My Back,” which took on a life of its own across platforms.
Taking note of the fandom’s organic enthusiasm, Apple reimagined its existing MacBook Neo video – originally shared on its global TikTok channel – and released a playful ‘NCT edition’ through Apple Korea’s official channels.
The video retains the visual rhythm of the original, featuring fluid hand movements and a colorful lineup of MacBook Neo models synced to music, while incorporating new sonic and visual elements. At the moment when the citrus MacBook Neo takes center stage, the phrase “Neo Got My Mac” appears on screen – a nod to the fan-born meme, delivered with a touch of wit.
MacBook Neo is an all-new laptop designed to deliver the magic of Mac at a breakthrough price, making it even more accessible to millions of people around the world. Built with Apple’s signature design with a durable aluminum enclosure, the product features a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life – all for the breakthrough starting price of 990,000 KRW ($599). MacBook Neo is available in four colors: blush, indigo, silver, and a fresh new citrus.
Credits
Agency: TBWA\Media Arts Lab, Seoul
Music: “INTRO: Neo Got My Back” by NCT U