Vingegaard, Van Aert and Jorgenson set to debut kit in JulyThe jersey will now be carried into the sport’s biggest race by a squad expected to be built around Jonas Vingegaard, with support from riders such as Wout van Aert and Matteo Jorgenson.

That adds a competitive layer to what could otherwise be seen as a marketing exercise. The design chosen by fans will not just appear in the peloton, but on one of the strongest teams in the race, with general classification ambitions and stage hunting firepower built into the same lineup. In that sense, the visibility of the jersey goes beyond aesthetics. It will be attached to some of the defining storylines of the Tour itself.

Light version retained as rest day jersey

The narrow margin has shaped what comes next. Instead of dropping the alternative design entirely, Visma will also use the light version during the race period, confirming it as a dedicated rest day jersey. It will not be worn in competition, but ensures both versions from the vote remain part of the Tour rollout.

With only a small gap between the two designs, keeping both in play avoids reducing the exercise to a simple winner and loser.

Same concept, different execution

Both jerseys sit under the same design concept, built around the visual identity of Barcelona and references to Antoni Gaudi ahead of the 2026 Grand Départ.

The honeycomb pattern remains consistent across both versions, tying into Visma’s long-running “swarm” identity. The vote therefore came down to presentation rather than a change in direction, with the darker execution ultimately getting the nod.

Campaign built around fan involvement

The vote is only part of the wider rollout. Supporters can also personalise the jersey during the pre-order window, with names integrated into the design itself. It is a continuation of Visma’s recent approach to fan engagement, but taken further here by allowing the final race kit to be decided externally.

For a team that has built its identity around collective strength, this is about as literal an extension of that idea as it gets.