While we love a premium beauty buy as much as the next person, it’s often the shelves of our local pharmacy that boast the real, reliable gems. The L’Oreal Paris counter, especially, is where some of our beauty team’s most-loved products reside. In fact, if we were standing together there right now, these are the nine we would recommend to you.

Home to some of the best foundation serums and best mascaras of all time, L’Oreal is very much a household name and one that many of us rely on for our everyday essentials. After all, the brand spans everything from haircare to face moisturisers and is so accessible, both online and in-person, at shops like Boots, Superdrug and so on. As a team, we can all count at least three L’Oreal products that we call upon almost daily – all of which cost under-£18.

Article continues below

You may like

volumising mascara, a shine-boosting hair treatment or a long-lasting lip stain, L’Oréal has it all – but these are the affordable formulas our team return to time and time again, for reliable results…

Sennen Prickett, L’Oréal covers her complexion, lash and brow steps.

Naomi Jamieson, calls upon L’Oréal for all her mascara and shine-boosting hair needs – and is especially fond of the brand’s 8-second Wonder Water treatment, which is currently 50% off (it’s also one of her go-to under-£5 beauty buys).

Fiona McKim‘s routine – from her moisturiser to her trusty, everyday lip product.