Research shows price is now a ‘central factor’ in decisions, with 36pc of customers saying it has stopped them buying a treatment they needed
Generic medicines can be up to 25pc cheaper than branded alternatives. Stock image
More than one in three people say the price of over-the-counter (OTC) medicines has stopped them from buying a treatment they needed.
Financial worries have left some people cutting back on common medicines such as painkillers, hay fever and gastrointestinal treatments, Amárach research reveals today.