Joe Rogan has been with the UFC through several different broadcast partnerships, from Spike TV to FOX to ESPN, and he thinks the newly signed deal with Paramount could prove to be the most fruitful.

The UFC has inked a seven-year deal worth an estimated $7.7 billion to stream events exclusively on Paramount+, with select shows also taking place on CBS. That streaming arrangement includes UFC pay-per-views, essentially putting an end to the traditional PPV model fans have become accustomed to. Due to the comparatively low subscription cost of Paramount+ (currently set at $119.99 a year for the ad-free tier), Rogan believes the deal can only help bring in a wider range of viewers.

“Through the roof,” Rogan said on his podcast when asked if the new deal could help grow MMA. “And it’s a super smart move for Paramount. What a great move to not just have the UFC for seven years, but to have it for free. How much does it cost a month? Ten bucks, let’s say it’s ten bucks. That’s crazy. That’s a $120 a year, you can watch every UFC pay-per-view? Two UFC pay-per-views is, like, 140 bucks, right? Isn’t it? Aren’t they, like, $70? So you get all of them. Everything’s free? That’s incredible. This sport is going to go f*cking hypernova.

It is not yet known if Paramount will increase the cost of its highest subscription tier in the wake of the multi-billion dollar deal, or if it will introduce a new tier specifically to address the influx of UFC fans checking out the Paramount+ service for the first time. The deal begins on Jan. 1 of next year, signaling the end of the UFC’s broadcasting partnership with ESPN that began in 2019.

ESPN’s relationship with the UFC saw them air the organization’s events on their television network as well as the ESPN+ streaming service, with pay-per-views exclusively available for purchase through ESPN+. The sports news giant also provided wall-to-wall coverage of UFC events and employed ex-fighters such as Daniel Cormier as on-screen pundits, but it’s unclear how the coverage might change now that UFC has moved on to a new broadcast deal.

In a perfect world, Rogan would like to see ESPN and UFC can continue to work together to grow MMA.

“I’m kind of bummed out, and I hope they don’t lose the relationship that they had with ESPN with all their MMA shows,” Rogan said. “I hope they don’t go, like, ‘F*ck them. They went to Paramount.’ I hope it’s a mutually beneficial thing, like the UFC at least does some content still on ESPN, because I think that’s also a big factor in pulling people from casual viewers that watch other sports that might occasionally watch a UFC fight and then they see, like, Dustin Poirier vs. Max Holloway and they’re like, ‘Holy shit.’ And then they’re hooked. Having that coverage on SportsCenter, that shit’s huge. Having those post-fight shows on ESPN+, that shit is huge for the real dorks like me, that’s huge.”