New York Knicks reach the NBA Finals for the first time since 1999.

MSG Sports is considering a tax-free spinoff of the Knicks and Rangers.

Out of eight analysts, four rate the stock as a ‘Buy’ and the other four as a ‘Hold.’

Madison Square Garden Sports Corp. (MSGS) stock jumped 3% on Tuesday to their all-time high after the New York Knicks secured a spot in the NBA Finals for the first time in more than a quarter-century.

The stock market rally reflects investor enthusiasm over the financial windfall expected from a deep postseason run, which is anticipated to drive substantial increases in ticket sales, merchandise revenue, and television broadcast licensing.

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The company’s stock climbed as much as 4.2% on Tuesday, hitting a record peak of $361.50 per share. The market surge directly followed the Knicks’ dominant victory over the Cleveland Cavaliers on Monday night, completing a four-game sweep in the Eastern Conference finals.

Knicks Reach NBA Finals For First Time Since 1999

The win marks the first time the historic franchise has advanced to the NBA championship series since 1999, when they ultimately fell to the San Antonio Spurs.

Traders on Polymarket currently give the team a 29% chance of winning it all, as reported by Barron’s.

MSG Sports recently furnished plans to potentially spin off its National Hockey League franchise, the New York Rangers, into a standalone business entity.

“MSGS has really had a great first half of 2026, with the headliner being the potential separation of the teams, which they recently took another step in pursuing,” said Bloomberg Intelligence analyst Kevin Near, to Bloomberg News. “The Knicks making it to the finals was unexpected entering the playoffs and we’ve been seeing some positive consensus revisions come in for playoff related revenue and total operating profit.”

MSGS Retail View

Retail sentiment on Stocktwits was ‘bullish’ with ‘high’ message volumes.

The stock has gained 40.5% year-to-date.

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Shashank Nayar has no position in any of the stocks mentioned in this article. StockTwits’ news team content is for informational purposes only and is not intended as investment advice. For more, see our editorial policy. This article was originally published on StockTwits.

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