More Than Just a Match
The families didn’t just watch from the stand, they were immersed in the full matchday experience. Time in the fan zone, pitchside access during the warm-up, a meet-and-greet with a Charlton Athletic player, and a photo opportunity with the mascots gave them a behind-the-scenes look at women’s football that most fans never get to see.
It was an approach designed to demonstrate that women’s football is not just a sport to watch, but a community to belong to.
“We’re one big family, we love football and we love the atmosphere,” said Scott. “I think we’ve definitely created some new WSL fans, you can’t put a price on those memories.”
Perhaps the most powerful moment came when Jill Scott reflected on the young children among the families, and what seeing the game up close might one day inspire.
“If you can’t see it, you can’t dream to do it,” she said. “So hopefully we’ve enabled their dreams to be seen, and we might see Isla passing to Isla (two of the children from the families), who puts it into the top corner in the future.”
It’s that kind of ambition, turning a single matchday into a moment of lasting inspiration, that sits at the heart of British Gas’ partnership with the Barclays Women’s Super League.