Kylie Jenner, the woman known for her stunning posts from exotic locations around the world, as well as beauty and clothing lines, is entering a brand new frontier.
The reality TV star who first appeared on our screens at just 10 years old on Keeping up with Kardashians, is collaborating with tech giant Meta for a collection of AI glasses she helped design.
Meta Glasses, which will start at $469, will come in 26 different styles, including Meta Adventurer, Meta Fury and Meta Glasses By Kylie, which feature a slim oval frame inspired by Jenner’s personal style.
The youngest sibling in the famous Kardashian-Jenner family, who grew up entirely in the public eye, has more than 380 million followers on Instagram and 60 million on TikTok.
She’s already turned her signature look into a huge beauty empire, starting with Kylie Lip Kits, which she launched in 2015, before it became Kylie Cosmetics.
Four years later she sold a 51% stake of that to Coty Inc for $600 million.
Beyond makeup, her portfolio includes Kylie Skin, Kylie Baby, her fragrance line Cosmic, and her clothing line Khy.
Meta’s collaboration with the mother of two, who has a high-profile relationship with actor Timothée Chalamet, is expected to drive a new customer base for its wearable tech.
While there are three main styles, the overall collection comes in a palette of colours including black, tortoise, racing green, linen, merlot, mahogany, sandstone and include transitions, polarised and clear lens options developed by EssilorLuxottica.
Meta has already sold more than 9 million of its more expensive AI glasses through a collaboration with Ray-Ban and Oakley with those selling for around $600 to $800.
The Facebook and Instagram giant is hoping the more affordable Meta Glasses option will allow more people to see the benefits of wearable tech.
All of the glasses not only allow you to capture and share photos and video hands-free but also take phone calls, listen to music, podcasts, and audiobooks.
If they are anything like the Ray-Ban and Oakley ones we’ve tested, both the cameras and speakers are surprisingly good.
Meta AI also allows you to ask Meta what you are looking at with a dedicated action button to quickly invoke the AI helper or launch your favourite feature.
The glasses feature a multi-array mic system with advanced noise reduction meaning you can talk to a friend while walking on the beach.
Meta says its new glasses have strong privacy settings to help you control what you choose to share with others, while a light comes on when you are recording so others know.
Meta AI is very conversational in the way it interacts while recently the company launched Muse Spark, which is expected to be available in Australia in the near future.
Muse Spark promises smarter answers on everything from sports scores to local restaurant offerings and things to do.
It promises to help with your daily life, whether you are trying to manage appointments or build healthier habits.
As part of its ongoing software updates, Meta is introducing dynamic photo, which automatically snaps multiple frames and recommends the best one. You can also choose the one you want to share.
The glasses will also soon feature pedestrian navigation with turn by turn directions.
Meta Glasses are compatible with prescription lenses within a total power range of -12 to +2.25.
They have a battery life of about eight hours and come with a charging case that offer another 40 hours.
Live translation on Meta Glasses supports 20 languages including English, Spanish, French, Italian, German, Portuguese, Arabic, Chinese, Dutch, Finnish, Greek, Hindi, Indonesian, Japanese, Korean, Russian, Swedish, Thai, Turkish, Vietnamese.
They are available from meta.com and selected retailers from June 24.
As you would expect the Kylie-inspired designs come with a steeper price tag starting at $629.