We hosted Tourism Australia in Hobart for their annual Immersion Session this week, sharing our progress, achievements and strategic priorities for the year ahead. It’s an important opportunity to discuss how Tasmania fits into the ‘Team Australia’ approach to promoting Australia internationally. Alongside the planning sessions, the program included a starry night cruise on the Derwent and a tour of MONA’s new library space, Phrontisterion.
Our CEO Sarah Kingston Clark spoke with Tourism Australia Managing Director Robin Mack about what’s happening internationally right now. Robin shares that arrivals across all 16 of Tourism Australia’s focus markets are in growth, forward bookings are up across most regions, and more flights are coming into Australia this year than last.