While many might know their way around a piping-hot plate of butter chicken, Coles has shared an unexpected new way to indulge in the takeaway delicacy.
The iconic hot roast chicken will now come in a limited-edition butter chicken flavour, available in stores nationally from today.
At $14, the Indian fusion reimagines the much-loved ‘bachelor’s handbag’ with aromatic spices.
The supermarket chain says that the taste of India was inspired by the shift occurring in many Aussie homes.
Coles research shows that three in five Australians are cutting back on takeaway meals; however, their newest offering means the sacrifice can become a substitute.
“Our hot roast chicken is Coles’ second highest-selling product, affectionately known by many Aussies as the ‘bachelor’s handbag’, so we’re excited to offer customers a delicious new way to enjoy it,” Coles deli Manager, Karen O’Conner, told news.com.au.
“We know customers love the rich, comforting flavours of butter chicken, so we wanted to bring those familiar flavours to our iconic hot roast chicken in a way that’s quick, convenient and offers value for busy weeknight meals.”
The store recommends customers elevate the meal with white rice, naan bread and plain yoghurt.
While many Aussies have yet to introduce their tastebuds, the opinions are quickly rolling in at the premise.
“Is this real or your joking?” questioned a social media user.
Another quipped: “Yum.”
“OMG YES,” a third added.
The new edition follows the departure of another roast chicken flavour, Peri-Peri, which was quietly discontinued last month.
There’s been a long line of unique takes on the classic dinner option, including Vegemite and Honey, Mexican-flavoured and Southern Style.
With more than 20 million sold last year Australia-wide, the supermarket is intent on continuing to reinvent the wheel.
Customers will need to get in quick, as the flavour is available as stocks last and Coles no longer offers the “hot chicken promise” voucher after it was scrapped back in February.
The voucher was a hall pass for shoppers who were left empty-handed when turning up to grab a hot chook, only to find the heat rack empty.
The news at the time sparked a mixed reaction.
“I didn’t even know that was a thing! My Coles regularly runs out or doesn’t have any chooks. Damn!” one said on a Reddit post.
“I’m surprised any stores still honour it now. I haven’t seen the sticker in any of my local stores for years,” another said.
“We know how much our customers love our RSPCA-approved Coles Hot Roast Chickens. They’re one of the most popular items in our supermarkets and offer a delicious, great value meal solution,” a Coles spokesperson told news.com.au.
“To ensure our chickens are available when customers want them, we’ve made changes to our cooking schedules, which means improved availability, particularly during busy lunch and dinner times.”