ⓘ Apple
iPhone 17 and iPhone 17e
Apple has raised iPhone prices in Japan by 8% to 11% across several models, likely in response to the yen’s sharp depreciation. The move follows recent Mac and iPad price increases but is not expected to extend to other markets unless Apple announces broader changes.
Model
Increased by
Storage
Old price
New price
Increase
Converted price (USD)
iPhone 17 Pro Max
10%
256GB
¥194800
¥214800
¥20000
1332$
iPhone 17 Pro
8%
256GB
¥179800
¥194800
¥15000
1199$
iPhone Air
11%
256GB
¥159800
¥177800
¥18000
1094$
iPhone 17e
8%
256GB
¥99800
¥107800
¥8000
663$
iPhone 17
10%
256GB
¥129800
¥142800
¥13000
879$
iPhone 16
9%
128GB
¥114800
¥124800
¥10000
768$
iPhone 16 Plus
12%
128GB
¥129800
¥144800
¥15000
891$
While Apple has not commented on the reason for the increase, the yen has recently traded at its weakest level in 40 years. A weaker yen lowers the dollar value of Apple’s sales in Japan, which likely prompted the adjustment to bring local pricing more closely in line with pricing in other markets.
The move follows a broader round of Apple price increases last month affecting Macs and iPads, attributed to rising component costs. iPhone pricing was left unchanged in that round, making this the first iPhone-specific adjustment.
Because the increase in Japan appears tied to currency movements rather than input costs, it is unlikely to be mirrored in other regions unless Apple signals otherwise. Apple’s fiscal Q3 earnings call on July 30 may offer more details on pricing plans going forward.