In the final leg of a single cycle that has seen Charli xcx squeeze fashion runways and double entendres into bitesize tracks and music videos, the pop star has called upon regular collaborator and director Aidan Zamiri for another blockbuster clip that takes us behind the scenes of an action movie set on edge.
Staring French actor Vincent Cassel as the James Dean inspired star whose patience is wearing thin, ‘Camera’ takes the interesting route of making Charli an almost invisible side character to the chaos unfolding around her.
Speaking to Run-A-Muck about the making of the clip, Charli expressed that her presence in the music video was a back and forth discussion between her and Aidan.
“We knew we wanted me on top of the camera, but in a more “presence,” voyeuristic type way — but without dressing me up as a ghoul. We wanted my position to feel strong, almost like I was actually the camera itself,” says Charli.
Speaking on the involvement of Vincent, Charli says: “We knew from the beginning we wanted it to be Vincent, simply because he’s the coolest. We were very excited when he said he was down.”