The fate of the FIFA Forward Enterprise project now rests entirely on whether Infantino can convince a majority of member associations to back the venture. FIFA confirmed that if the proposal fails to secure majority support, commercial operations will remain completely unchanged
“Without the support of the majority of MAs, FIFA’s commercial activities would remain unchanged. FFE would not be established,” the governing body confirmed.
With continental confederations remaining deeply divided over the rushed timeline and governance concerns, the upcoming consultation process will determine the commercial future of international football.