A bizarre incident midway through the third round of the women’s British Open has spread around the golf world, as Yealimi Noh took a three-shot lead into Sunday’s final round.

A third round 69 fired the American to seven under par, while Ryu Hae-ran’s bid for a third consecutive major faltered after a bright start, though she remains among a chasing pack of five at four under.

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However, the highlight of the day game from New Zealand golfer Lydia Ko, whose drive took a wild bounce back into the crowd … and into a woman’s coat.

The incident was reminiscent of Rory McIlroy’s million-to-one shot into a spectator’s pocket at the 2014 Tour Championship.

Noh’s bid for a first major appeared to be stumbling at Royal Lytham and St Annes when she bogeyed three of her opening seven holes.

But the 25-year-old bounced back as others struggled on the back nine, with four birdies at the 9th, 10th, 11th and 16th to move into a commanding position.

“It was a little bit of a rocky start, but my putting was solid and my shots too,” said Noh.

“I just settled into a better routine and focused on my tempo on the back nine. “It’s just another round of golf out there tomorrow and I’m going to enjoy it. I’m just happy to be in this position and ready to go again.”

Aussies struggle at British Open | 01:08

Overnight leader Ryu looked to be closing in on becoming just the fifth woman to win three consecutive majors.

The South Korean briefly led by five shots after reaching nine under when she was two under for the day through six holes.

However, the PGA Championship and Evian champion then produced five bogeys in eight holes.

Japan’s Shiho Kuwaki had a similarly rollercoaster round with two birdies and four bogeys to also finish on four under par.

They are joined by world number two Jeeno Thitikul, Lucy Li and Esther Henseleit.

England’s Lottie Woad is seventh on three under with Charley Hull, Minami Katsu, Chanettee Wannasaen and Ayaka Furue a stroke further back.

World number one Nelly Korda’s shot at a third major this year looks over after a 73 left the American at one over par for the tournament.